How To Start A Career In Digital Marketing?

The beauty of this industry is that you don’t need to be certified to work as a digital marketer.

Digital marketing skills and practical experience needs to be acquired.

Here’s where this guide comes from. We’ll see how to grow your knowledge, plus take you through the varied stages to become a professional digital marketer.

Boost your career in digital marketing in these below steps:

  1. Try to Create your own website

While you may not be asked for any certifications to get a job in digital marketing, it doesn’t mean companies will just hire you for a position directly.


Build your digital marketing skills;

Show that you possess those skills.

The best way is to create your own website.

With your own website, you’re creating an experimental space where you can test and learn different marketing skills. All with no worries about harming someone else’s site.

Not just that, what else can show your skills better than demonstrating that you’ve actually grown from scratch?

  1. Select one digital marketing channel to focus on

You’ll find a lot of digital marketing channels. Few of them, including:

  • Search engine optimization (SEO)
  • Content marketing
  • Email marketing
  • Social and display ads

As you’re single handedly running your website, it would be difficult in terms of time, effort and resources to execute on every marketing channel. Instead, I suggest focusing on just one area of digital marketing.

  1. Learn more the chosen digital marketing channel

Google it as “{your chosen area} beginner’s guide”.

Go for a guide that explains things well, and is recently updated. The last part is always important because digital marketing is a rapidly growing industry.

The guide will also help as a bunking-off point for determining more subtopics you can learn about.

  1. Execute on what you’re learning

If you want to have a strong presence, it doesn’t matter how many tutorials you watch. You still have to find it and practice.

The same holds true for digital marketing.

Don’t just consume content. All that leads to overthinking and yet not doing nothing. Trust me, I’ve been there.

When you’ve learned something new, you have to get down, become fussy and execute. That’s why you created your own website.

  1. Become familiar with free digital marketing tools

You’re just a beginner, it’ll be tough to go for paid marketing tools.

Just chill!!! You’ll find plenty of free ones around. Some you should get acquainted with:

Google Analytics. Helps you see data like the number of people visiting your site, how long they stay, which pages they go to, and no. of other actionable metrics.

Google Search Console (GSC). Shows which pages are indexed in Google, the keywords your site ranks for, and the websites that link to you.

Buffer.  Social media scheduling tool freely. Automatic process of posting content.

Ahrefs Webmaster Tools (AWT). Shows your website’s backlinks and keyword rankings, additionally scan your site for SEO issues that could be harming its performance.

ConvertKit. An email marketing tool. It’s a free plan that allows you to manage up to 1,000 subscribers.

Apply for a job in marketing

With your dewy skills, it’s time to catch the job boards.

Now for what you’re looking for: an internship or entry-level position. This may be a role at a digital marketing company or an in-house position. For example, I started as a marketing intern at a Digisnare Technologies tech startup. Lately converted the opportunity into a full-time role.

However, even for these positions, it’s competitive. Guys, you’ll need to find a way to stand out.

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.