Search Engine Optimization (SEO)

It is a technic of increasing visibility of a website in search results of a search engine using Below Technics:

Introduction to Website and Architecture

• Introduction to Website
• Understanding the website layout
• Find the issues in website (Present Website)
• Understanding Website Navigation
• Understanding Website Used Technologies

What is Domain and Hosting?

• How to choose Domain Name
• Types of Domain Available and which one to choose.
• What is Hosting? Types of Hosting
• Difference Between Domain and Hosting

Blog Design Using Content Management System

• Design Blog or Website Using WordPress (Other CMS)
• How to Create and Setup
• Theme Selection
• Design Header , Body Section and Footer
• Menu Design (Navigation) Depends on Requirement
• What is Plugin
• Install SEO Plugin
• How to create post, pages and categories
• How to optimize pages
• How to Implement widgets

Google Webmaster Tool (Search Console)

• How to Verify Website
• HTML Improvement
• Structure Data
• Data Highlighter
• Schema Tag Appearance
• Internal Links and External Links
• Crawl Errors / 404 Errors
• Google Fetch for Desktop and Mobile
• Verify sitemap and robots.txt file present or not
• Blocking the Crawler and blocked pages
• Search Analytics
• Links to Site / Internal Links
• Remove URLS from index
• Content Keywords

Keyword Analysis for Business

• What is Keyword?
• Identify keywords related to your Business
• Research on keywords
• Different types of keywords
• Analysis of keywords using Keyword Planner
• Competitor analysis
• Fitting right keywords to the project

On page Optimization

• Importance of On Page SEO
• Website Architecture
• Technologies used for website development
• What is On Page?
• Differences between dynamic and static sites?
• File Rename
• Url friendly structure
• Title tag optimization
• Meta tags optimization
• How to write meta description
• Meta robots
• Header optimization
• Footer optimization
• Internal Linking Stratergies
• Content writing for SEO
• Site maps submission
• How to Optimize Images
• robots.txt
• Dynamic site optimization techniques

Off Page Optimization

• What is Off Page Seo?
• Factors of Off Page
• List of Off Page SEO Technics
• On Page Vs Off Page
• List of SEO Methods
• How to build Back links?
• Type of linking methods
• Link checking tools
• Directory submissions
• Social book marking submission
• Posting classifieds
• Importance of integration of blog to gain SEO
• Local listing
• Importance of social buttons and social media in SEO
• Press release submission in seo

Black Hat SEO Techniques

• Keeping Hidden text in Pages
• Clocking
• Keyword Stuffing
• Doorway pages
• Submission using Software

SEO Diagnosis & Report Generation

• SEO Reporting Tools
• SEO Diagnosis Chart
• SEO proposal to the Clients
• SEO Report card generation
• SEO Review

Work With Live Project

• Prepare Prototype Plan
• Implement SEO Factors based on prototype
• Understanding the Competitors
• Generating SEO Reports