Google Tag Manager(GTM) Training

google tag manager training
What Will I Learn?

  • All about GTM Tool
  • Implement Google Analytics and Other Tools with the help of GTM
  • Handle all scripts with GTM

Requirements

  • Basic Knowledge of  Digital Marketing
  • Basic Knowledge of Analytics is Advantage if you know
  • If any Online Marketing strategies know means its advantage
  • Basic Knowledge of JavaScript (Not a Mandatory)

Who can Join GTM? 

  • Advantage for Web Developer/SEO Analyst /Digital Marketer
  • Planning to looking for carrier in Online Advertise Marketing
  • Any Graduate can join
  • Specially this course meant for online advertiser

GTM Fundamentals

  • Benefits of Google Tag Manager (GTM)?
  • GTM Overview
  • Why to Implement GTM
  • Data Layer
  • Tags, triggers, and variables
  • Preview and  publish
  • How to Find CSS Selector(Type)
  • Container Activity

Basic Tracking

  • Creating a GTM container for Website/App
  • Installing Google Analytics with GTM
  • Upgrading to Global Analytics via GTM
  • Implementing Facebook Pixel, AdWords Conversion and other scripts code
  • Cross-domain Tracking
  • Tag Manager Injector

Using Tags, Triggers, and Variables

  • File Download Tracking
  • Link Tracking
  • Lead Generation Tracking
  • Transaction Tracking (E-commerce)
  • 404 Error Tracking
  • Tracking Clicks on HTML elements
  • Conversion Tracking
  • Form submission Tracking
  • Single Page Website Tracking
  • 404 error tracking
  • Types of Variables
  • How to Copy Tags
  • How to Apply Multiple Trigeer

Implementing Different Tracking Scripts

  • General Strategy for Custom Tracking
  • Scroll Tracking(H
  • Tracking Embedded YouTube videos
  • Deploying 3rd-party Tracking Pixels and Scripts(Google Ads, Facebook and Hotjar etc)
  • Social Media Traffic Tracking
  • Understanding of DOM Element and Web Scraping
  • URL Re-Direction
  • How to Use Regular Expressions
  • Tag Assistance

Implementing in Website using GTM

  • Schema Tags
  • Implement Breadcrumb Using GTM
  • Create Popup Message Using GTM
  • Implement Breadcrumb Using GTM
  • Change Website Content Using GTM

Implementing Ecommerce features with GTM

  • Custom dimensions & metrics
  • Enhanced Ecommerce (Online Transaction Tracking )

Interface review

  • GTM folders
  • Exporting & importing containers
  • User management
  • AMP Website Tracking with GTM
  • Approval Queue
  • Environment
  • How To Secure and Authencate GTM Account

Other Factors

  • How to Get Job in GTM Domain
  • How to Get Frelence GTM Project
  • How to Update Latest Topics in GTM
  • Meassurment Template Design