Best time to post on Instagram

Best time to post on Instagram

Best time to post on Instagram

Algorithms on Instagram have evolved over the last few years, making it difficult for you to share clear posts on Instagram. It prioritizes posts made by users’ friends and family with less probability of business posts being added to people’s queues. And it provides even less importance to business posts that include links likely to take people away from the Instagram app. you need to play the game well to succeed on Instagram, businesses which includes picking the best time to post on Instagram, selecting a time when people look their Instagram accounts, but which doesn’t coincide with the most people upload their Instagram content.

The Best Time to Post by Day by EST:

  • Monday:6am, 10am, and 10pm EST
  • Tuesday:2am, 4am, and 9am EST
  • Wednesday:7am, 8am and 11pm EST
  • Thursday:9am, 12pm, and 7pm EST
  • Friday:5am, 1pm, and 3pm EST
  • Saturday:11am, 7pm, and 8pm EST
  • Sunday:7am, 8am, and 4pm EST

Suitable times to post on Instagram – India

Weekdays – Monday to Friday

  • 7am – 9am (good morning)
  • 12pm – 2pm (stomach hours)
  • 6pm – 7pm (winding of work day)
  • 9pm – 10pm (bed time)

Weekends – Saturday & Sunday

  • 10am – 11am (good morning)
  • 1pm – 3pm (stomach hours)

Suitable Times to post on Instagram India

I think you have an Instagram business account so, to find the best time.

  • In Instagram app menu and go to “Insights”.
  • Tap on the ‘Audience’ tab.
  • You’ll see the ‘Followers’ tab on Scrolling.
  • Here you’ll find the average times when you followers are most active on Instagram.
  • Tap on the hours and you will see the time slot when the followers are most active.

Take down the most active time and post suitably.

Some Factors Need To keep In In Mind:

1: Timeliness Instagram Algorithm Factors

Fundamentally, it gives priority to newer content. Instagram evolved their current algorithm so that, very old content doesn’t regularly get popped up in people’s feeds.

You’ll find number of factors that influence the Instagram algorithm, including how much engagement a post gets and how long people spend viewing a post.

2: Scheduling Your Posts Can Drive You More Audience

We already know if you post when your audience is most active on Instagram, you’re more likely to drive engagement on that post. Instagram engagement has a compounding effect.

When your post gets a many likes, saves, and comments, that connection will translate into Instagram bumping your post higher up on users’ intake and potentially getting a spot on the Instagram Explore page, which, in turn result in more engagement for your post.

3: Focus On Most Active Time Zone(s)

If your primary audience lives in a specific region you should be posting with time zone in mind. If your followers are around the world! This is where this comes in handy!

Need a fast guide for the best times to post globally! Then tied up with influencer marketing platform to analyze influencers’ posting habits and trends for the future.

How to Schedule Your Best Time to Post on Instagram

As of now you know when your Instagram audience is most active, and how to grab the most engagement based on your customers activity, the final step is to schedule your Instagram posts for your own best times.

The top reason is that you’ll be able to consistently have content going out at your best times to post on Instagram.

A great way to grab your audience when the most active is to use Later’s Quick Schedule tool.

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.