Scope of digital marketing in Bangalore

Scope of digital marketing in Bangalore

Scope of digital marketing in Bangalore

Global Digitization has boosted the usage of mobile phones from this Pandemic, the evolution of Digital Media has totally transformed and Digital marketing has also erupted than the conventional way of marketing. This industry worth $62 billion according to the study. Social Media Advertising via Smartphones risen the leading for high demand professionals in Digital Marketing.

Digital marketing Scope in 2021 is said to be at a great height as the Indian Government has initiated the “Digital India campaign in 2015, even the rural areas are said to be digitalized by the end of 2019”. Which involves transformation of the public service sector by incorporating IT has exploded the fire of digitization of the Indian economy. Now, every new business or even a start-up launches first on the internet via Digital marketing.

And all the organizations are involving Digital Marketing as their marketing strategy so more than 21 lakh jobs are to be generated by near future.

Marvelously, Digital marketing training in Bangalore can help you reach a global audience. In fact, many Indian businesses have targeted international audiences primarily. Social media is the most excellent factor in global online marketing. Later, Indian Digital Marketing agencies are getting a lot of overseas clients as they are shining in Social Media Campaigns.

Career in this Industry

The simple and best way of getting into this industry is taking a professional certificate course. Once the course is completed, getting a job in the IT sector is a cakewalk. Why? Because it just requires buying a making a website/page, domain/hosting space, and start doing digital marketing for it. The industry has different specializations; in simple words, different options for fresher have to choose from.

With few years of experience, you can land a higher-level professional designation; a few examples are –

Options for fresher and juniors:

  • Digital Marketing Intern: Learning of the things.
  • Digital Marketing Executive
  • SEO Executive
  • Link Building Expert
  • Social Media Expert
  • Google AdWords Expert
  • Email Marketing Expert
  • Web Analyst
  • Online Reputation Executive
  • Content Marketing Executive

Higher-level job profiles/titles:

  • Digital marketing strategist
  • Digital marketing manager
  • Social media manager
  • Digital Marketing Head
  • Paid Advertising manager
  • Digital Branding Head

Apart from these above mentioned corporate jobs and you can also excel in Online Business as a Digital Marketer, for instance :-

Be Professional Blogger: Full-time blogging can generate a good income as a digital marketing professional. With dedication and skill and with advertising and affiliate marketing strategies you can become a successful blogger in your chosen niche.

Affiliate marketing and AdSense:  These marketing techniques make you earn well. Use your digital marketing skills to boost the desired traffic and views for your blog/website. Businesses use high-traffic niche blogs/websites for their promotion and advertisements.

Freelancing services: A good candidate can provide your services to the client from home on a part-time basis. You can create a global client base online via sites like,, etc., and offer your freelancing services from your sweet home.

Make up your Own Agency: With some experience in managing a business and with enough resources and contacts. This full-time job of building and implementing digital marketing strategies for clients is an excellent profit-generator.

Become a YouTuber: Starting a YouTube channel for a chosen niche is also a well full-time job that guarantees good income if pulled off nicely. The quality of the content is the King! This determines the number of views and subscribers. Once adequate numbers of views and subscribers got, you can start earning with YouTube monetization.

Become an Affiliate marketer: You can work partnered with shopping websites and promote their products on your blog/website as an affiliate. Each time a transaction is done on the shopping site via a link provided by your blog/website, you earn a commission. E-commerce websites such as Amazon India,, etc. are just a few examples of businesses that offer great affiliate marketing.

Daily, Big corporate giants are using Blogs, Social Media, SEO techniques, and many other Digital Marketing tools to make their online presence visible. But this flood of businesses is changing the dimensions of the marketing industry by the day. Branding has become most important than the product or service itself. Therefore, now businesses are looking up to Digital Marketers for aid as traditional marketing.

What skills do you need for Digital Marketing?

Want to excel in this field of digital marketing then you need to possess some basic skills. These skills support to make you shine from the rest. Initially, there is a specific set of skills that you need to learn in yourself to place yourself in a good position in this field.

  • Aware of the trends
  • Communication Skills with audience and their needing’s
  • A combination of creativity and analytical skills
  • Specific marketing expertise
  • Content writing skills
  • Capacity to manage tools and technology
  • Sales skill
  • Basic design skills
  • Politeness and patience

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.