why digital marketing more popular

Why Digital Marketing is More Popular?

Why Digital Marketing is more popular?

Digital Marketing one of the latest trends in marketing is going digital. It is creative and innovative and most people today are choosing digital marketing for their companies. There are different aspects of digital marketing and if you seek this kind of service, many companies are there for providing you with what you need.

Nowadays many people use mobile phones to get information, news, trending stuff. Digital marketing helps to catch the customers, customers spend most of their time on mobile phones. Digital marketing lets you reach them while they’re using their mobile phones. Like sending remarketing ads, email and text marketing, and social media so you will be in front of your audience while they use many different apps on their mobile phones.

Using traditional marketing you won’t be able to target your interest group so you end up spending your money on an audience that won’t be interested in your product. Now with the digital platforms, you will be able to target and retarget your audience seamlessly using the platform-tools.

  • It is affordable
  • Flexibility
  • It is reliable
  • Physical presence is not required
  • Easy to Perform. 

What is Digital Marketing?
Digital marketing is simply the marketing of products or services using digital technologies on the Internet through electronic devices. Businesses support digital media such as search engines, social media, email, and other websites to connect with current and designate customers.

Why Digital Marketing?
In this era where everything depends on the internet, Digital Marketing has a way better scope than anyone thought it would be.
Now online shopping becomes so influential, while traditional marketing is going away. Now brands are investing a lot of money on online marketing. Google, Face book, Twitter ads and Search Engine Marketing are very influential for conversions.
So digital marketing is one of the best and finest careers you can go through it now and there are a lot of tools to explore in the digital field.

  1. Nowadays everyone is on social media
    Here Facebook, Instagram, Pinterest, Twitter, and Snapchat are some of the most popularly used social networks today.
    Almost 50% of people are on social media.
    Increase web traffic by 12%
    • Get a higher engagement rate
    • Receive more views

And this is just one way to get more attention to your social media posts. The traffic you can generate from these channels is extensive and if you have an idea that how to get the audience’s attention. Researching careful, you can find the perfect topics for your product, formats, and message to deliver to your audience.

  1. Build targeted traffic to your website
    Today, you need a digital marketing strategy using white hat SEO combined with careful research of the market. And this will help you create unique content that able to rank your site higher and that also suits your target customers.
    With keywords suits your site and attracts a specific audience, also you can drive traffic and that is highly targeted. It will turn your website into a leading building machine.
    There are several ways you can make your site’s rank improve:
    • Choosing relevant, low-competition keywords
    • Making content
    • Include internal and external links
    • Getting social shares and backlinks

All of these are in a digital marketing strategy, which can help your site rank higher within a small period.

  1. Increase your brand reputation
    When shopping for a product, do you buy from the first site you find? No right.
    If you are like most of today’s consumers, you are going to shop and search for online reviews. Nearly 50% of customers trust reviews on brands.
    In case your company has a bad reputation, no reputation at all, then it is very difficult to gain the trust of your expectations.
    Then, How do you grow your reputation? With digital marketing.
    This brings us back to the strategy we mentioned. To grow your reputation, you need visibility. Content marketing is an exceptional tool for increasing your brand’s identification.
    You can do this by publishing high-quality content, that relevant and get engage in your target audience. It is important to acuminate the problems, questions, and interests of your prospective customers.
    Include a headline that should catchy and you must have yourself a blog post that should be click-worthy.4. Save money and boost your revenue
    There is no other form of marketing you can use that cost a little amount of traditional marketing and gives greater results. You can find many brands now using the internet to market their products and services.
    Their audience is online and it doesn’t cost as much to advertise them.
    Using a great content strategy, social media, and influence marketing, anyone can build their brand’s eyesight and profit.
    You can find most businesses can sponsor their digital marketing strategies without investors and loans. The ROI potential is pushing the most websites to implement digital marketing into their strategies.
  2. Attract the attention of mobile users
    Here you can rise a question that Why is it important to attract mobile users? Nearly 60% of people have a mobile phone and 77% have smartphones.
    And we can see that 50% of online traffic coming from mobile phones.
    More and more people are using their mobile phones to search for products, services, and information. If your site is not supporting mobile, then you’re not going to receive more traffic.
    Google and other search engines rank mobile-friendly sites. Both your site design and the content must suit the mobile devices.
    Even your email marketing campaigns must suit for the mobile device.
    With digital marketing, you can make sure that your site and content are accessible to mobile users.
  3. Establish your brand authority
    You are in an industry with many other competitors. Stand out from them that build trust to earn more business.
    Using a digital marketing strategy, you can drag this off by engaging with your target audience. Social media platforms connect your brand with expectations in their way.
  4. Start with a small business as well

Everybody has a budget problem for promoting their business for this reason only many businesses didn’t promote themselves. But in the case, Digital marketing gives you another advantage of promoting your business with a very less amount. Online marketing benefits small businesses on a large profit with a little investment amount.

For example, if you have the production of handmade products but you don’t have much money to promote your business yourself then online marketing would play an important role as with a small amount there you can publish your content over social media with a very little budget per day. Through this, you can promote your business for a time of one month and that especially to your targeted audience.




About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.