Importance of SEO in 2024

SEO today is important for all online businesses and websites so that they get the desired traffic. Online marketing is on a boom and people are loving this concept. Instead of spending time in traffic and visiting many shops without knowing which is best people are smart enough to check the website first, read the reviews, and do a little research on the internet and then travel if they like it.

SEO is the process of optimizing your website through some techniques so that your website/blog/article remains at the top in the search results of a search engine. Understanding the logic behind an SEO strategy is very important that’s when you will be able to apply it on your website thus increasing the traffic to your website.

SEO is important in 2024 and beyond that. Taking the example of this Global pandemic that caused a huge loss for all businesses in every field. Internet is working as a savior be it for the children who are attending the online classes, many private sectors working remotely but still connected over an online chat or conference, or for the people who want to explore new things and utilize the lockdown period for something better. Just having a website is not enough unless the audience is reaching it and getting some benefits. When there is more audience you get more traffic to the website and thus you see  growth in your business

SEO is important today and will remain important in the coming years until the number of internet users declines. Few are the points that will explain in detail the importance of SEO in 2024.

  1. Enhanced Visibility and ranking:

Enhancing visibility means making it easier for the audience when they search for something and providing the relevant results via keywords. SEO is composed of various other factors other than keywords like the content, off-page SEO, local SEO, search engine marketing, etc. When an SEO strategy is planned according to all these factors there are more chances of getting a higher rank in the search engine result page (SERP). So, the higher the rank, the more is the visibility. Because it is obvious that no one clicks on the links which are below the list.

  1. Increased web traffic :

Increasing web traffic is the main goal of SEO. Traffic is increased when there are more clicks and more clicks are possible when people visit your website, and people visit your website when your website is available on the top results of the search engine. So the visibility, ranking, and increasing the website traffic are all interconnected and this is possible only when you have good SEO skills. When you have more traffic to your website you know that your business is going one step closer to success.

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  1. Better user experience :

Not everyone who visits your website is turned into conversions. People will like your website and brand when they get quick results and the website is quick in responding. If your website keeps on loading there are higher chances the visitor might leave your website and see your competitor’s site. So it is important to optimize the website with on-page SEO so that users can spend a long time on your website and thus resulting in a smooth and good user experience.

In May 2020 Google has announced that they have updated their search algorithms and will focus on ‘core web vitals’ which means Google will reward those websites with better ranking who have the best user experience.

  1. Authority plays a vital role:

Although authority is a new factor it is getting more important to the SEO. There are so many websites across the globe providing services and selling a wide range of products. For example, if we consider an online website for clothes there are so many like Myntra, Jabong, Ajio, Flipkart, Amazon, Shein, etc. now it becomes difficult for the user to choose which is best although the main focus will be on the one which is authentic and trustworthy. So the more the Authority we include in SEO the higher the ranking we get thus giving one more reason to the visitors to trust your brand.

  1. Creating brand awareness:

SEO plays an important role in creating awareness of your brand, product, services among the audience. When people click on your website in the search results they will know what your brand is, what your brand is offering, the history of your business, etc. If they had a good experience of visiting your website next time they won’t even search for any other websites and directly visit yours and they begin to trust you. They might even refer your website to their family, friends if they like the services.

Conclusion: SEO has n number of benefits and its importance will only increase in 2023 and beyond that. For the growth and success of a business, SEO is a boon

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.