Certification Course in Ad Operations

Ad Operations Training Course

Ad Operations (part of Display Advertising) training course is designed to make you a complete professional in Ad Operations. You will

learn all the aspects of Ad Operations like Industry Overview, Ad Servers, Ad Trafficking, Campaign Optimization, Tracking, Targeting, Analytics, Reporting, Discrepancies and More.

Our Ad Operations Training course material has been designed by the experts of digital marketing industry, who have got hands on experience in Ad Operations. Learn Ad Operations from us and start a new career or upgrade your position in your company.

Ad Operations Fundamentals

In this module you will get to learn the basic differences between digital marketing and display marketing, and the advantages of display marketing and the process of display marketing. We have created a simple process for display marketing with our well experienced professionals working with display media and digital marketing.

Display Advertising

Display Advertising is the process of creating image, video of the products and distributing it through rich media ads on a display advertising network or individual sites. Right selection of the site brings expected impact for your promotion. You will learn how to advertise on various display networks and niche websites and how to make your advertising effective and generate desired results.

Optimization Techniques

The Ads on the Display Network can be displayed on millions of websites across the Internet, so it’s important that you spend more time thinking about your advertising goals in order to make use of each opportunity and improve your ads’ performance. Here we teach some important ways to optimize Display campaigns.

 

Search Engine Optimization

Search Engine Optimization well-known as SEO is a process of optimizing your website and your overall online presence to bring more organic visitors to the website by increasing relevance and creating trust. There have been numerous changes, how search engines rank a website in the search results page since they started. The search engines are becoming more intelligent day by day to provide the most relevant results to the users for their search queries. You will learn about search engine optimization and how can bring higher traffic organically in long term.

Pay Per Click (PPC) Advertising

Pay Per Click (PPC) Advertising is a process of advertising your brand in the Search Engine Results Pages, which will be displayed along with the natural search results. It is the fastest and easiest way to promote your brand online. You will be learning Pay Per Click (PPC) method from the experts which will make you create and optimize the campaigns for better return on investment (ROI).

Mobile Advertising

You will learn how to optimize the mobile-friendly websites for advertising and to plan for other mobile marketing techniques. As most of the people use Smart phones and in every corner of this world so it is helpful for you in promoting your product and reach them easily.

 

Email Marketing

Email marketing is an effective way to promote a message to your subscribers which can bring quick response to your campaign with less cost. Deliverability plays major roles in the email marketing as there are numerous filters before your email reaches the mailbox of your subscriber. You will learn the best practices of email marketing from setting up campaigns to managing lists and reviewing the campaign performance.

Analytics

Analytics provides you detailed statistics about your campaign performance and conversions. Measuring the effectiveness of your campaigns is a key element in making your campaigns successful. You will learn how to analyse the effect of campaign and calculate the CTR, Conversions, necessity of Optimization.

Learn Ad Operations

Following are the objectives for Certification Course in Ad Operations

  • It helps to understand how the online advertising has developed into major industry and created new career opportunities.
  • How, the online advertising complements and enhances traditional media.
  • You’ll recognize online Ad unit formats, which they’re called and how they work.
  • How social media platforms can be used to develop marketing efforts.
  • The way of mobile usage and resulting marketing opportunities.
  • Setting realistic measurable campaign objectives.
  • Identify the steps involved in digital campaigning.
  • Identifying the importance of optimizing campaign.
  • the best techniques for tracking and optimizing campaigns.
  • How reporting help to analyse campaign goals.
  • The common reporting issues

Opportunities with Ad Operations

Here are some potential careers you could head towards:

  • Ad trafficking Executive
  • Display Campaign Strategist
  • Mobile Marketing specialist
  • Display Campaign Lead
  • Ad operations Executive
  • Campaign Management Executive
  • Support Advertising/Ad Operations
  • Support Adx
  • Account planning Manager
  • Client services executive
  • AdX Product Support Analyst
  • Senior Executive-Campaign Management
  • Media Manager
  • InviteMedia Campaign Strategist