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A Practical journey into digital marketing by BBA student

A Practical journey into digital marketing by BBA student

Introduction

Digital marketing is no longer just a trending buzzword — it’s a real-world opportunity for students like me who are eager to blend creativity with business strategy. My name is [Insert Name], a BBA student with a passion for branding, social media, and performance marketing. This blog takes you through my personal and practical journey into digital marketing — how I started, what I learned, where I failed, and how this field shaped my career aspirations.

1.The First Step: Understanding Digital Marketing Basics

When I enrolled in the BBA program, I had little idea about digital marketing. I thought marketing was all about ads and billboards. But once I attended a guest lecture on “Digital Marketing Fundamentals,” my curiosity spiked.

I started learning about terms like SEO, PPC, SEM, CTR, Conversion Rate, Funnel, and Analytics. Platforms like YouTube, HubSpot Academy, and Google Digital Garage became my go-to sources. It amazed me how businesses used online tools to grow their brand visibility.

  • SEO (Search Engine Optimization): Optimizing websites to rank higher in search engines.
  • Social Media Marketing: Engaging target audiences through Facebook, Instagram, LinkedIn.
  • Google Ads and Facebook Ads: Paid campaigns for specific targeting.
  • Content Marketing: Creating useful, relevant content to attract and retain audiences.
  • Email Marketing: Using emails for customer retention and nurturing leads.

2. Joining Digital Marketing Courses and Certifications

To gain a structured approach, I enrolled in a certificate course in Digital Marketing during my second semester. I chose a beginner-friendly program that covered:

  • Website creation (using WordPress)
  • SEO strategies and backlinking
  • Running live ad campaigns on Google and Facebook
  • Email campaigns using tools like Mailchimp
  • Google Analytics and reporting
I also completed:
  • Google Digital Unlocked Certificate
  • HubSpot Inbound Marketing Certificate
  • Meta Blueprint Fundamentals

3. Internship: The Real Turning Point

Theory is important, but practical exposure is what makes digital marketing exciting. My real growth started when I landed a 2-month internship at a local digital agency

  • Scheduling social media content for real clients
  • Keyword research for blogs and landing pages
  • Creating engaging captions and hashtags
  • Analyzing traffic with Google Analytics
  • Running A/B tests on ad creatives

4. Facing Challenges & Learning from Mistakes

Digital marketing is dynamic. What works today may not work tomorrow. During my internship, I faced multiple challenges:

  • My first ad campaign had a high bounce rate due to a poorly designed landing page.
  • I used wrong keywords in a blog post, which caused it to rank low.
  • I once scheduled content at midnight instead of the afternoon — which affected engagement.

But every mistake was a lesson. With guidance from my mentors, I learned to:

  • Use Google Keyword Planner to find high-performing keywords.
  • Optimize page speed and design for better engagement.
  • Study competitor strategies through SEMRush and Ubersuggest.
  • Monitor analytics weekly, not monthly.

These hands-on experiences were more valuable than any textbook.

5. Starting My Own Mini Project

After my internship, I wanted to test my skills independently. I created a digital presence for a friend’s small bakery business

Steps I Took:

  • Created a WordPress website with product listings and online order form.
  • Managed the bakery’s Instagram and Facebook accounts.
  • Ran a ₹500 ad campaign targeting local customers within a 5 km radius.
  • Designed custom graphics using Canva.

6. Tools I Mastered During the Journey

Throughout my journey, I explored several tools that are now a core part of my digital marketing toolkit:

  • Canva – For designing creatives and social media graphics.
  • Google Ads & Meta Ads Manager – For paid advertising campaigns.
  • Google Analytics & Search Console – For tracking website performance.
  • Semrush & Ubersuggest – For SEO and competitor analysis.
  • Mailchimp – For email marketing and automation.
  • Buffer & Hootsuite – For social media scheduling.

7. Freelancing and Side Income

With some skills under my belt, I started taking freelance projects through LinkedIn, Instagram, and referrals. I helped small businesses with:

  • Social media strategy and calendar creation
  • Ad campaign setup and reporting
  • Basic SEO and blogging

This not only improved my practical knowledge but also gave me a side income. It taught me client communication, deadlines, revisions — skills beyond marketing

8. Academic Integration: Blending Digital with BBA Subjects

As a BBA student, I found it fascinating to blend digital marketing with what I learned in other subjects like:

  • Consumer Behaviour: Understanding buyer psychology helped in targeting audiences.
  • Marketing Management: Brand positioning and segmentation applied directly in digital campaigns.
  • Business Analytics: Analyzing ad performance and forecasting trends.
  • Entrepreneurship: Developing marketing plans for startups and side businesses.

9. Building My Personal Brand

I also started building my personal brand as a student digital marketer:

  • I created a LinkedIn profile showcasing my skills and portfolio.
  • Posted case studies and learnings from my projects.
  • Wrote blogs about tools, tips, and trends I discovered.
  • Participated in college digital competitions and marketing fests.

This visibility helped me network with professionals and secure future internships.

10. Career Goals and Looking Ahead

After two years of learning, interning, and working on projects, I’m now clear that digital marketing is not just a subject — it’s my career path.

My long-term goals:

  • Become a certified Digital Marketing Strategist
  • Work in a reputed digital agency or brand like Zomato, Swiggy, or Google India
  • Eventually launch my own marketing consultancy for local businesses

I’m also preparing for advanced certifications like:

  • Google Ads Certification
  • Meta Certified Digital Marketing Associate
  • HubSpot Social Media Marketing

These will help me stay competitive and future-ready.

Conclusion:

Digital marketing is one of the best domains for BBA students because it offers:

  • Real-time learning and experimentation
  • High demand in the job market
  • Freelance and entrepreneurship opportunities
  • Ability to blend theory with hands-on practice