Top 100 SEO Interview Questions and Answers

Top 100 SEO Interview Questions and Answers

If you are preparing for a job and looking for complete list of SEO interview questions and answers online today, you’ve come exactly to the right place.

Many of these questions are directly taken from interview templates. We’ve tried to cover everything from the fundamentals to some more advanced SEO questions. Our goal is to cover every interview question you are likely to be asked.

We keep on adding when we stumble across interview questions that we feel others would get value from. Enjoy!

1. What is SEO?

Ans. It is a practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • Quality of traffic. It’s about being targeted. Having the right people clicking the website who have demonstrated an interest in the site’s content, product or services.
  • The quantity of traffic. Once it’s the right people, the more the better.
  • Organic results. People trust the organic search results more than the paid ads. You get more clicks and better conversions. Most importantly, a better ROI.

2. What does SEO stand for?
Ans. SEO stands for Search Engine Optimization

3. How will you explain SEO to a beginner?
Ans. SEO is a part of digital marketing where you optimize a website so that Google decides that website gives the best value to searchers and positions the page at the top of the search engine results.
It can be achieved through technical and structural changes to the website, by writing content so Google understands what the page is about and also by the type and number of websites that link to it.

4. Why is SEO so important?
Ans. Almost everyone in this globe uses Google to search products and services. people trust the results of a Google search, Only less than 5% of people bother to check page 2 of the search results.
If your business page is ranking at the top of the search results then you allow people who are interested in your product or services to find your business.

5. What is a search engine?
Ans. A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

6. Why are search engines so important?
Ans. Search engines are the workhorses of the world wide web. They allow people to find relevant information and websites without needing to have any technical knowledge.

7. name other search engines than Google?
Ans. Others include Bing, Yahoo,,, Baidu.
Don’t forget Amazon and YouTube it is also a kind of search engine.

8. Who are the founders of Google?
Ans. Google was founded by Larry Page and Sergey Brin in 1998 while they were Ph.D. students at Stanford University, California.

9. What does www stand for?
Ans. “WWW” stands for World Wide Web and it is found at the start of a URL.

10. What is the world wide web?
Ans. The world wide web is a pre-fix on a URL, is a collection of web pages, all housed on a network of computers.

11. What is a domain?
Ans. Every website has an IP address, It is the location of a website. Before they used to remember different strings of numbers for every website they want to visit, but now we allocate a name to each domain so that it is easier to remember.

12. What do we mean by a top-level domain?
Ans. Top-level domain (TLD) it is the last segment of the domain name. Most commonly “.com”. They are normally either generic, such as “.com” and “.net” or they are location specific, such as “.in” (India)or “.” (UK).

13. How do I know when I’m using the right number of keywords on a page?
Ans. There is no such “right” number when it comes to keywords on a page. Essentially, we look at the words that our competitors use and their density and in which position that Google has ranked them, they must be in the right ballpark for keyword density.

14. What gets ranked in Google?
Ans. Most people think that it’s websites but it’s actually individual web pages that get ranked, the domain plays a role in determining which page gets ranked.

15. What is web hosting?
Ans. Web hosting is a type of internet service which provides access to space on a server to store a website. The server needs to be connected to the internet, which usually is through a data center.

16. What is a SERP?
Ans. Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a query by a searcher.

17. What is an organic search result?
Ans. These are the unpaid search results displayed by search engine in response to a query by a searcher. Known as the SERPs (Search Engine Results Page). these are found under the paid results at the top of the page.

18. What is a paid search engine result?
Ans. Paid search is where companies pay to show their ads displayed on the search results. Typically it’s an auctioned based system called PPC (Pay Per Click) where advertisers can bid to have their ad shown first. They are normally placed at the top and bottom of the page.

19. What is “Google Suggest” or “Autocomplete”?
Ans. These are the functions Google offers when making a search. As we start typing in the search box a box drops down giving you options to finish your search.
Google wants to help us save time by finishing the search request. As SEOs it’s a resource of what Google sees as the most popular searches using a base word.
we can use this function to find keyword ideas because if Google is adding a search term to Google Suggest it’s because they deem it a popular search.

20. What is a keyword?
Ans. Keywords are nothing but words or phrases that people might use in searches related to website’s content.
Google will look at the image, metadata, and content on the page and try to determine what the page is about by identifying specific keywords used regularly on the page.

21. Why are keywords important?
Ans. Keywords are the connection between what people are searching for and the website. Without the right ones, the website won’t target the right audience.
Choosing the right keywords and using them, together with synonyms, in the right places on the web page (for example in headers and the first paragraph) will ensure Google understands who will most benefit from finding you. And most notably, searchers that are most likely to buy.

22. How would you describe On-page SEO?
Ans. On-page SEO means the changes you can implement on the website to optimize the site and gain improvements in rankings. Changes includes meta descriptions, content optimization, structuring, image sizes and increasing page-loading speed.

23. How would you describe Off-page SEO?
Ans. Off-page SEO is the term we use to describe activities we do outside the site to improve rankings.
Google determines the trust, relevancy, and authority of a website by how it interacts with other websites and how people find and get engaged with the website. Building backlinks from niche relevant, trusted sites we can improve the site’s positioning in search result pages.
But it’s not only about backlinks. Off-page SEO could also mean social bookmarking or social media marketing because traffic matter to Google too.

24. What is a long tail keyword?
Ans. Long-tail keywords are longer and specific, keyword phrases that people will most likely use in a search.

Compared to larger root keywords, they generate less traffic, but they are very specific, they are also easy to rank and they generate much better conversions.

25. What are header tags?
Ans. header tags are the snippets of code that identifies to Google that the content is a Header and therefore is a signpost for the type of content that will be in this part of the page
H1 is the biggest header and also the most significant in terms of SEO.
It’s a good idea to try incorporate keywords into your header tags, when it’s relevant.

26. What are ALT tags?
Ans. An alt tag also called as Alt attribute or Alt description is HTML code that allows us to give images a text description. These are crucial because they allow Google to understand what the images relate to, which adds to Google’s overall understanding of the page.

27. What does URL stand for?
Ans. URL stands for Uniform Resource Locator (sometimes known as just ‘Universal)

28. What are meta descriptions?
Ans. The meta description is an HTML tag that helps Google or search engines in general to understand the website. Most importantly, it’s the data that’s displayed in the SERPs.

29. What are backlinks?
Ans. A backlink is a link which a website gets from another website. Backlinks make a huge impact on website’s importance in the search engine results.
They can be no-follow or do-follow. Do follow hold SEO value because “link juice” can pass from one domain to the other. They tell Google that there is no point in following this link, it’s not significant.

30. Why are backlinks important?
Ans. Google was built on the backlink model. that’s what made the Google search engine different from other search engines. Google see links from the right sites as a signal that you’re trusted andrelevant. Having links with highly authoritative sites, specifically in a niche adds the domain’s authority.
The goal is to get links from niche relevant, high-quality sites. The more you have and the better quality, the higher you will be ranked in the SERPs.

31. What is a Do-Follow link?
Ans. It is a standard hyperlink. When Google find this link, it will follow that and it will pass authority and trust from one domain to another.

32. What is a No-Follow link?
Ans. No-follow link provides a way for webmasters to tell the search engines “Don’t follow links on this page” or “Don’t follow this specific link.”
It doesn’t hold any real SEO value; Google says that they generally remove no-follow links from their overall graph of the web.

33. What’s the difference between do-follow and no follow backlinks?
Ans. A do-follow link is a standard hyperlink which Google will follow and add to the overall graph of the web.
More importantly, for SEO, they pay “link juice” from one page to another.
A no-follow link is structured so that Google will ignores the link and will not pass any link juice of SEO value from one page to another.

34. What is internal linking?
Ans. Internal links are nothing but backlinks that connect one page on a domain to a different page on that domain.
For example: When we add a blog in the website at the end, we put a backlink of another blog so that people can directly go to that blog.

35. What are inbound links?
Ans. Inbound links or IBLs are links coming to your domain from another domain. It’s a phrase used by the person receiving the link.

36. What are outbound links?
Ans. Outbound links or OBLs are links that link your website to another website.
They won’t provide a lot of value to you, in fact, depending on the structure of the OBL they may dilute the SEO done to your website.
OBLs can be do-follow or no-follow links. Do-follow links are standard and will pass authority and “link juice” to domain you’re linking to. No-follow link will stop Google crawling the link and will not pass any value to the site you are linking to.

37. What is anchor text?
Ans. Anchor text is the clickable text with a hyperlink. SEO’s best practices dictate that anchor text is relevant to the page you’re linking to.

38 Why is anchor text important to SEO?
Ans. Search engines (specifically Google) will use the anchors as an indicator of the page’s topic the web page is linking to. This will determine that which keywords will rank the site and therefore determines the quality/relevancy of the traffic a website gets.
However, although you need to signal to Google the keywords that you focus, you need to make it look natural because Google will punish a website that has an unnatural anchor profile because it will be a signal that some of those links may not be organically gained.

39. What is Google Webmaster Tools/Google Search Console?
Ans. Google Webmaster Tools (GWT) is a free tool, provided by Google. It is Google’s main channel for communicating with webmasters. It’s been recently rebranded as the Google Search Console.Including checking indexing status and optimize the visibility of our websites. This is where we manage robot.txt, disavow, crawling etc.

40. What is a Search Engine Submission?
Ans. Using Google’s Search Console you can submit your website to Google’s Search Engine. You can do this with other search engines also.The search engine will crawl the website and index it. We can’t do any SEO until a website is submitted and indexed by the search engines.

41. How do you submit a website to Google?
Ans. Log in to the Google’s Search Engine, click the red button. You’ll be asked to add the website’s URL in the box. Make sure you enter the full URL and then click the blue button.

42. What is Social Bookmarking?
Ans. It is a centralized online service which allows users to add, and share bookmarks of web documents on social platforms like Reddit, etc..
Social bookmarking also help to speed up indexation.

43. What are social signals?
Ans. Social signals are nothing but the interactions people have with your web page on social media platforms. The popular sites being Facebook, Twitter, LinkedIn, Reddit, Medium, etc.
By interactions, means signals we are all used to. Such as likes, dislikes, shares, votes, pins, views, Comments, etc.

44. What is Guest posting?
Ans. In SEO, guest posting is a form of link building and content marketing where one webmaster contact another webmaster and offer to write for them, and add a contextual link back to your website/blog. This “agreement” may be free or you might be asked to pay a small admin fee. Some sites will even create the content for you, for a amount.

45. What would be a good guest post site?
Ans. Every SEO looks for different metrics. First off, you want to ensure that the site is able to show relevancy. You want it to be niche specific. A lot of SEOs look for organic volume as Google trusts the domain enough to rank it.
Then, you might want to look at the quality and number of referring domains, the quality of the social media pages etc.

46. What is Blog commenting?
Ans. Blog commenting is posting comments on web pages (which has commenting section) with a backlink to your website. The process can be split into two groups.
Automated – Where we can use a tool like Scrapebox to automatically posting comments on a mass scale.
Manual – where we choose the sites based on niche relevancy, trying to genuinely add value with your comment and be part of the community of that site before adding the link.

47. What SEO value is there in blog commenting?
Ans. In the last few couple of years, the value in blog commenting has been reduced. As many are no-follow link.
One of the real values of blog commenting is the ability to get some link diversity or “pillowing”. Google expects to see natural variation of links and anchor texts from a variety of different digital sources. If the anchors are over optimized, we can use blog commenting to cheaply and quickly diversify your anchors.

48. What is NAP?
Ans. NAP (Name, Address & Phone Number).
NAP is a key component for local SEO. Google takes data into account when looking to determine which companies to display in geo-targeted searches.

49. What was the Panda update?
Ans. Panda was designed to reward the high-value websites and de-value the lower quality websites, based on a number of factors that included:
Thin content – Pages with low amounts of relevant content (less content) or a small number of pages with good quality content.
Duplicate content – content that is online in more than one place. It might be on the same web page or duplicate content or copied content found on another page.

50. What was the Penguin update?
Ans. The Penguin Update (rolled out in April 2012) had the goal of catching out sites which were spam or low-quality links. the goal was to try and catch blog networks and link farms and other “black hat” link building techniques.
51. What was the Hummingbird update?
Ans. Hummingbird was the name given to the Google search algorithm overhaul that took place in 2013. The goal of the update was to put more of an emphasis on natural search queries, to better understand context.

52. Which types of links are the most valuable?
Ans. Contextual links are by far the most powerful and valuable you can get. Usually, a link from home page is also going to have the most value.

53. What is a PBN?
Ans. A PBN or (private blog network) is a website built, usually on an auctioned or dropped domain, to link to your money website and transfer authority/trust through the link.
They are almost hidden from Google because they break Google’s search engine terms and conditions. Some SEOs will hide them in plain sight to make them look more like a real website.

54. What is Yoast?
Ans. Yoast is a free plugin that is used to add sitemaps, meta titles and descriptions to a site without any technical know-how. You can upgrade to a premium version to get more features.

55 What is referral traffic?
Ans. Referral traffic is Google’s method of reporting visits that came to your site from sources outside of its search engine.

56. What is Rankbrain in SEO?
Ans. It is the name of the AI program (artificial intelligence) that Google employs to understand search queries. this embeds written language into mathematical context, calling them vectors, and uses this format to understand searches.

57. What is mobile first indexing?
Ans. It means that Google will use the mobile version of the content for indexing and ranking. Google will continue to show the URL version that is most appropriate to the users.

58. What makes a website search engine-friendly?
Ans. To be search engine friendly a website needs to be able to tell Google what the site is about and who would benefit from seeing it’s content.
You can do that by ensuring that the content is written to include the keywords you want the page to be found for. Ideally, have the keywords or variations of them in the headers on the page. Ensure you have meta-description and that your sitemap includes all the pages you want Google to find. Should Have clear URL structuring, and also have a robot.txt for pages you don’t want Google to find. These are all the basics.

59. How do you stay updated on SEO news?
Ans. A good place to keep up-to-date with SEO news is with the News Roundup we have on Diggity. Otherwise, here are some good resources:

Search Engine Land
Search Engine Journal
Search Engine Roundtable
Search Engine Watch

60. What is structured data?
Ans. When we talk about structured data, we are talking about content or data that is put into fixed fields, for example, a table. It enables Google to fully understand the webpage and, when done properly, it enables your webpage to compete for the featured snippet.

61. What methods would you apply for decreasing the loading time of a website?
Ans. The first thing you should look at doing is optimizing your images. This often results in decreasing image sizes. Images take on a lot of bandwidth. You could use a CDN (content delivery network) this can make a huge difference.
Minify code, which means remove all unnecessary characters and whitespace in the HTML. There are a lot of plugins that can help do this for you.

62. What is Keyword Difficulty (KD)?
Ans. It is a metric used by Ahrefs (Tool) to grade how difficult a keyword would be to rank for. The higher the number the more difficult it would be.
63 What is keyword frequency?
Ans. Keyword frequency is another name of keyword density. It’s how often a specific word or phrase appears on the page.
We know that the keyword frequency is a factor to Google in understanding a page. We also believe that there’s a point of optimization but it’s different from page to page, across different niches, because analysis on the pages that rank at the top of Google shows us that variance.

64. What is TF IDF?
Ans. TF*IDF is an information retrieval technique that weighs a term’s frequency (TF) and its inverse document frequency (IDF).
In other words, TF will tell the frequency in which a term will appear on a page and IDF will tell you how often the term appears in a larger dataset. The good example will be the top 10 search results of the keyword.
When you know how often the keyword appears on the top websites, that Google ranks, and how often it appears on your web-page, you can optimize your web-page content accordingly.

65. What is Google fetch?
Ans. “The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site.”
When you ask Google to run a fetch, then you are basically asking Googlebot to access a page on your site and to show you how it renders the page. You can make sure that there are no blocked scripts or crawling issues.

66. What is Google’s Rich Answer Box?
Ans. Google has taken a step to allow searchers to ask a question and not have to click through to a page to get the answer.
They are normally simple and unambiguous answers to results, like currency conversions, weather, sports score results etc.

67. What is Black Hat SEO?
Ans. Black hat SEO is a group of strategies and techniques that look to manipulate Google’s search algorithm to dominate the search results. The strategies they use violate Google’s terms and conditions.

68. What is White Hat SEO?
Ans. White hat SEO is the process of trying to get ranked in the search engines without doing anything that violates the terms & conditions of the search engine. It’s the type of digital marketing that Google would like you to take part in. It basically means you can’t do any kind of link building, you should just focus on delivering the best user experience.

69. What’s the difference between White Hat and Black Hat SEO?
Ans. The biggest difference between Whitehat SEO and Blackhat SEO is that Blackhat doesn’t adhere to the terms and conditions of Google’s search engine (among others).
Blackhat SEO basically uses link building strategies like blog outreach and PBNS that are built just to link to the site whereas the true White hat SEO will try to give their users the best possible experience and acquire links organically.

70. What is competitor analysis?
Ans. Competitor analysis is the process of identifying the sites that rank higher than your site and analyzing the potential reasons why.
Which includes looking at backlinks, referring domains (you might be able to pick up some backlinks). Then there content and number of pages to consider – anything that can help you to replicate and improve your ranking and hopefully overtake your competitors.

71 How do you do keyword analysis?
Ans. Have a clear idea about what keywords your website is currently targeting and ranking for. Then look at top 10 competitors and what keywords they are targeting and where they rank.
Now, Using SEO tools like Adwords keyword planner and uber suggest, you hunt down any user intent that perhaps you have not targeted. Using Ahrefs you can determine what level of difficulty ranking for this keyword might have and how much traffic it would deliver to your website.

72 What is a contextual backlink?
Ans. A contextual backlink is a link to an external website that is found in the main text of the page, not from the sidebar, navigation or footer etc.

73. What was the HTTPS/SSL Update?
Ans. HTTPS means Hyper Text Transfer Protocol Secure. SSL means Secure Sockets Layer. The S in HTTPS stands for secure and that is essentially what the update did. By making websites move to HTTPS you are encrypting the data sent between your browser and website, offering searchers a safer experience.

74. What is a Google Penalty?
Ans. A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review.[dubious – discuss] The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

75. What is the Google knowledge graph?
Ans. The Google knowledge graph is a knowledge base of facts that Google launched to enable searchers to get access to the facts quickly.
It takes data from a variety of sources and presents it in a box, in the top right-hand corner of the search page, next to the first few results.

76. What is Google My Business?
Ans. Google My Business is a free tool from Google that allows businesses to manage their online presence from one interface. This includes search and maps.
It’s where you verify your business information to ensure that Google knows where and what you should be ranking for.

77. What is an SEO audit?
Ans. An SEO audit is a process of evaluating a website’s optimization for search engines. It will cover a number of areas from technical, on-site and off-site components of SEO.
Some SEOs use SEMRush or Ahrefs to run an audit, others have their own checklist to work through. The goal is to identify anything that needs fixing and areas that can be optimized better.

78. What is included in an SEO audit?
Ans. It really depends, everyone has their own idea what should be included in an SEO audit. As a good rule of thumb you will probably want to cover the following:
• Technical analysis
• Accessibility
• Indexability
• On-Page analysis
• Content issues
• Metadata
• Page / site structuring
• Off-Page analysis
• Anchor text diversity
• Link profile
• Referring domains
• Competitive analysis and keyword research
• What the site is ranking for
• What their main competitors are ranking for
• Keywords they could be targeting

79. What is AMP?
Ans. Accelerated Mobile Pages (AMP) is an open-source coding standard that makes it easier for publishers to be able to load their sites quickly on mobile phones.

80. What data can you get from using Majestic?
Ans. Majestic is well known for the TF/ CF metric (Trust flow and Citation flow). The tool also allows you to determine a niche with their Topical Trust Flow. You’ll find a lot of SEO services related to guest posting and domains will reference this metric.
Besides these two unique functions, it also does a lot of things. A lot of SEOs use it for the backlink profile and keyword and anchor text analysis. It also has a keyword checker.

81 What data can you get from using Ahrefs?
Ans. You can get pretty much everything. Most people use Ahrefs for their main page/site overview that allows you to see which keywords and pages are ranking, backlinks, referring domains and anchor profile.
Pretty much everything.
Additionally, they have content and keyword explorer tools and a rank tracker. They also recently launched a technical auditing tool.

82. What data can you get from using SEM Rush?
Ans. The SEMRush technical auditing tool is hugely popular. Many SEOs consider it to be the most comprehensive.
They also have general site explorer tools, keyword and content tools. In beta testing now, they are trailing a subject research tool, SEO content optimization tool and a CPC map.

83 What data can you get using Google Analytics?
Ans.Users on Your Site Right Now
• What Cities And Countries Your Users Are Visiting From
• Finding Out What Devices Your Audience Uses
• Audience Interests
• Channels That Drive The Most Traffic
• Which Pages Are Popular
• How Fast Your Website Loads
• Conversion Rate
• Top Selling Products
• Clicks

84. What information can you get from using Screaming Frog?
Ans. Screaming Frog has plenty of features. The most crucial are:
• Find broken links
• Audit Redirects
• Analyze Page Titles, Title Tags & Meta Data
• Discover Duplicate Content
• Extract Data with XPath
• Review Robots & Directives
• Generate XML Sitemaps
• Integrate with Google Analytics

85. What are LSI keywords?
Ans. It stands for Latent Semantic Indexing Keywords and essentially they are the words related to the keyword you are trying to rank for. They should be included on the page to help increase keyword relevancy.

86. What is Canonical URL?
Ans. A canonical tag, also known as a “rel canonical” is a way of letting the search engines know that which specific URL is the master page. This is necessary if you have multiple variations of the same page on the site.
By using a canonical tag, you can prevent potential “duplicate” content problems.

87. How to optimize a URL?
Ans. Essentially, there are 4 main things to consider when optimize your URLs. These are:
• Canonicalize your URLs
• Include your target keyword
• Add your mobile URLs to a sitemap
• URLs must be readable by everyone

88. What are the most important Google ranking factors?
Ans. It is subjective, there is no 1 definitive answer. But for me, these are the ranking factors that most likely to fall into most SEOs lists.
• Content Optimization
• Backlinks
• Mobile first
• Page speed
• Schema code
• Brand power and social signals
• Domain power
• User experience

89. What is robots.txt?
Ans. Robots.txt is a text file that you add to your site that tells the search engines what pages you don’t want them to visit.

90. What is an HTML Sitemap?
Ans. An HTML sitemap is a list of pages, designed to be accessible to users to help them navigate the site easily.
91 What is XML Sitemap?
Ans. You need Google to crawl the most crucial pages of your website. One of the best ways to have some input is to create an XML sitemap. Google will use the sitemap to find all the pages you want them to find. When a Google bot finds your site, the first thing they do is look for a sitemap.
This is especially important if you have pages that have no internal or external links because there is no other way Google can stumble over them and know to index them.

92. How can I see what pages are indexed in Google?
Ans. The easiest way to find out how many and which pages are indexed is by Google:
This will give you a list of the pages Google currently has indexed.

93. What are doorway pages?
Ans. Doorways pages are usually found before the main page. They will be optimized for specific keywords which they targeting. Often they are designed to be clicked through or are set to automatically redirect to another page.
Because they are usually designed for search engines rather than users, they are normally pretty unattractive.

94 What is Google Analytics?
Ans. Google Analytics is a free web-based analytics tool that generates statistics about website activity, specifically traffic. It can tell you data about the user, who they are (sex, age etc..), how they found the site and what they did on the site and for how long.

95. What is time-on-page?
Ans. Time-on-Page: The average amount of time a user spends on the page of your website.
It is a ranking signal because it signals user experience. The longer users stays on the site the better user experience you are probably delivering. Subsequently, Google will let other searchers find you by boosting your site in Google.

96. What is bounce rate?
Ans. Bounce rate is a number of visitors who visit more than 1 page before leaving your site. It is a ranking signal but there’s an argument about how significant it is. Clearly, if a visitor visits more than one page they are getting a better user experience in some cases. But what if the content on a specific page answers the question the searcher has? Then naturally bounce rate would be high even though you are delivering a good user experience.

97. What is dwell time?
Ans. Dwell time is measurement used by Google to determine the user experience. The data that they collect will influence the relevant search results.
Generally, it is the time measured between when a user clicks on a link from the search result, and when the user returns to the result or leaves the search query altogether.

98 What is Domain Authority?
Ans. Domain Authority (DA) is a third party website valuation developed by MOZ. It grades a website from 0 to 100. The higher the score the more authority MOZ sees the website is having.

99. How important is domain authority?
Ans. Domain Authority is well-established metric that is often Especially used when valuing domains or potential guest posts sites.
DA has lost its value to the most SEOs, they see it as outdated metric and prefer to look at Referring domains, traffic and relevancy. However, as a quick guide, it is easy to understand and a lot of clients like to think in terms of PR or DA as it doesn’t require any kind of technical knowledge.

100. What is a Directory Submission?
Ans. The internet is almost full of directories. These are essentially large lists of products, services, businesses that users search through to find the most relevant website or business for their specific search.
You can submit your’s (or client’s) website to a relevant directory which can be a citation (good for local SEO) and can generate traffic. This works well if the directory is location or niche relevant.

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.