What is Search Engine Optimization?

SEO is a contraction for search engine optimization /search engine optimizer. You should be aware of the possible advantages as well as the damage that a careless SEO can do to a website. SEO is a technique employed to increase the number of visitors to a website by obtaining a good position in the Search Engine Rank Page (SERP) by Free OST (Organic Search Traffic) — including Google, Bing, Yahoo, and other search engines.

Types of SEO:

1. On-Page SEO

On-page SEO is about whether a web page is optimized with proper content or not. Here are a few factors of On-Page SEO:

Web Page Title: The page title should be less than 70 characters.

Ex : <title>SEO Training in Bangalore</title>

Meta Descriptions: Page title should be less than 160 characters (snippets up to 320 characters).

URL Structure: The page URL structure has to be similar to the title tag or friendly URL. Ex: SEO-training-in-bangalore.html

Body Tags (H1, H2, H3, H4, H5, H6, etc.): For the heading you may use any one of the header tag preferences from H1 to H6

Keyword Density: The keyword density should be between 2 and 7%.

Image SEO: Optimize the image with the ALT tag on the web page and also image size should not be more than 150 KB.

Internal Linking: Linking from one page to another page within the website is very important.

Content Optimization: Optimize website content relevant to your business keywords.

Remove Hidden Content: Remove hidden content or HTML code from a web page as it is considered as a black hat in SEO techniques.

2. Off Page SEO

Off-page SEO is the second important factor in SEO for increasing the visibility of your website’s pages. Here are a few Off Page SEO methods:

Directory Submission: The first popular method in Off Page for building quality backlinks, where a few of the directories approve immediately and this method helps in gaining good ranks in SERP.

Social Bookmarking Submission: The second most popular method in Off-Page SEO for link-building tricks. Social Bookmarking Websites approve the link immediately upon submission.

Search Engine Submission: Submit website URLs across different search engines like Google, Yahoo, Bing, Yandex, etc., for crawling webpages.

Link Baiting: If you have some copied content, images, or video from other websites you have to give proper credit to them and provide a source link.

Photo Sharing: Share photos across the globe on popular image submission websites like Instagram, Pinterest, Photo Bucket, etc., to increase the visibility of images.

Video Marketing: Share your videos and increase the visibility of your web page by embedding it on the website.

Business Reviews: Business reviews play a crucial role in reflecting the reputation of the business online.

Local Listings: To gain a higher ranking in local SEO, create website links on local portals to get weightage for your website.

Slide Share Submission (Document Submission): Make PPT, PDF, and Docx format content for submitting on slide share websites for link-building purposes.

3. Technical SEO

Technical SEO factors help your site bring in good SERP results.

Site Speed: Try to always keep the loading time of each web page between 2 and 6 seconds for good SEO.

Schema Mark-up: Implement schema mark-up structure tag for local businesses, social profiles, etc.

Create an HTML Sitemap: Create both HTML and XML site maps and upload them into the website root directory.

Website Architecture: The site architecture should support all SEO factors. (E.g. navigation, loading time, avoid flash).

Webpage Size: Ensure that the size of each web page is less than 2MB.

Minify JavaScript and CSS: Avoid internal CSS and internal JavaScript methods. Keep all CSS and JavaScript code in external files.

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.