What is Search Engine Optimization_
- Digital Marketing, Search Engine Optimisation

What is Search Engine Optimization?

SEO is a contraction for search engine optimization /search engine optimizer. You should be aware of the possible advantages as well as the damage that a careless SEO can do to a website. SEO is a technique employed to increase the number of visitors to the website by obtaining a good position in Search Engine Rank Page (SERP) by Free OST (Organic Search Traffic) — including Google, Bing, Yahoo and other search engines.

Types of SEO:

1. On Page SEO

On Page SEO is about whether a web page is optimized with proper content or not. Here are a few factors of On Page SEO:

Web Page Title : Page title should be less than 70 characters.

Ex : <title>SEO Training in Bangalore</title>

Meta Descriptions: Page title should be less than 160 characters (snippets up to 320 characters).

URL Structure: Page URL structure has to be similar to the title tag or friendly URL. Ex: SEO-training-in-bangalore.html

Body Tags (H1, H2, H3, H4, H5, H6, etc.): For the heading you may use any one of the header tag preference from H1 to H6

Keyword Density: The keyword density should be between 2 and 7%.

Image SEO: Optimize the image with ALT tag in web page and also image size should not be more than 150 KB.

Internal Linking: Linking from one page to another page within the website is very important.

Content Optimization: Optimize website content relevant to your business keywords.

Remove Hidden Content: Remove hidden content or html code from web page as it is considered as a black hat in SEO techniques.

2. Off Page SEO

Off page SEO is the second important factor in SEO for increasing visibility of your website’s pages. Here are a few Off Page SEO methods:

Directory Submission: The first popular method in Off Page for building quality backlinks, where a few of the directories approve immediately and this method helps in gaining good ranks in SERP.

Social Bookmarking Submission: The second most popular method in Off Page SEO for link building tricks. Social Bookmarking Websites approves the link immediately on submission.

Search Engine Submission: Submit website URL across different search engines like Google, Yahoo, Bing, Yindex, etc., for crawling webpages.

Link Baiting: If you have some copied content, images or video from other websites you have to give proper credit to them and provide a source link.

Photo Sharing: Share photos across the globe on popular image submission websites like Instagram, Pinterest, Photo Bucket, etc., for increasing the visibility of images.

Video Marketing: Share your videos and increase the visibility of your web page by embedding it on the website.

Business Reviews: Business reviews play a crucial role in reflecting the reputation of the business online.

Local Listings: To gain higher ranking in local SEO, createwebsite links on local portals to get weightage for your website.

Slide Share Submission (Document Submission): Make PPT, Pdf, Docx format content for submitting on slide share websites for link building purposes.

3. Technical SEO

Technical SEO factors help your site to bring in good SERP results.

Site Speed: Try to always keep the loading time of each web page between 2 and 6 seconds for good SEO.

Schema Mark-up: Implement schema mark-up structure tag for local business, social profile, etc.

Create an HTML Sitemap: Create both html and xml site map and upload into the website root directory.

Website Architecture: The site architecture should support all SEO factors. (E.g. navigation, loading time, avoid flash).

Webpage Size: Ensure that the size of each web page is less than 2MB.

Minify JavaScript and CSS: Avoid internal CSS and internal JavaScript methods. Keep all CSS and JavaScript code in external files.

About the author

Akash Tonasalli is a Digital Marketing Specialist , Consultant, Trainer and Web Developer from Bengaluru, Karnataka.

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