Google Analytics 4 (GA4) is the latest version of Google Analytics, while Universal Analytics (UA) is the previous version.
GA4 is a more powerful and flexible version of Google Analytics, with more accurate tracking, improved reporting, and better integrations with other Google products. However, the switch from UA to GA4 may require some adjustments in terms of data collection and reporting.
Google recommends transitioning fully to GA4 over time, as it is the newer and more advanced version of Google Analytics.
Top 10 changes in Google analytics GA4
- Event-based data model
- Enhanced data privacy controls
- Smarter insights
- Cross-device tracking
- Improved data visualization
- Simplified tag management
- Integration with Google Ads
- Streamlined user acquisition reporting
- Custom event tracking
- Enhanced e-commerce tracking
GA4 course curriculum
1 Introduction to Google Analytics 4
2 Setup: Core Implementation
3 Setup: Admin Overview
4 Setup: Events and Conversions
5 Setup: Other Components: Big Query, E-Commerce, Privacy, and More
6 Reporting: Standard Reports
7 Reporting: Analysis Module (Funnels, Pathing, and More)
8 Reporting: Segments & Audiences
Google Analytics 4 (GA4) vs Universal Analytics | Important concepts of Google Analytics | Google Analytics(GA4) Interview Questions and Answers