Content Marketing Interview Questions and Answers1

Content Marketing Interview Questions and Answers

1. What do you think are the essential components of good web content?

The components that make good web content are first to know your target audience, keeping the content simple, clear yet unique, it should provide value, optimization, and it should be goal-oriented.

2. How do you analyze the performance of content?

Analyzing the performance is important as we come to know whether people are liking our blogs/ articles. there are many factors to analyze the performance such as traffic to the website, sales/conversions,  engagement of the audience, SEO ranking, authority.

3. What Qualifies As Content?

Content is anything that provides valuable information to the readers. Content doesn’t mean only blogs. It is anything that is expressed through any media such as videos, infographics, webinars, podcasts, slide shares, etc.

4. What do you do to research the target audience?

To research the target audience and to understand them is very necessary because that is when our blogs or articles become successful. To research the target audience I conduct user surveys, interact with the audience directly, use Google Analytics, at Facebook use insights, monitor best and bad content, etc.

5. How do you integrate SEO into your content?

To integrate SEO I identify the target keywords + the target audience as it is important to know the behavior and interest of the audience to write an article, by defining the topic area, optimizing the content smartly, maintaining appropriate article length, and keeping it unique.

6. How will you decide the tone of the content?

The tone of the content depends on the topic, brand. Because 1st we need to understand what we want to convey to the audience and what image we want to represent. I usually incorporate the goals, mission of the brand. And as everyone is not tech-savvy I try to keep it simple and straightforward.

7. What makes content “successful”?

I think nothing can define “successful” content because there is no limit to success but we know that the content is performing well when it has achieved the expected results or more than that or maybe when you got more traffic than the previous content. You can analyze the success by traffic, the number of visits, likes, retweets, sales, conversions, etc.

8. What are the types of content you can create?

This question depends on the person and the kind of work they have done. You can mention whatever you have worked for. The types of content are blogs, videos, infographics, case studies, e-books, etc.

9. Is It important To Share My Content On Social Media?

Social media has become a part of everyone’s life hence it is essential to promote content on social media. People spend most of their time on social media and hence it is worthful to share as it gives effective results like huge traffic, an increase in the number of sales, etc.

10. How Important Are Keywords In Content Marketing?

Keywords are the most essential thing in content marketing as they are the one which lets people find your content online. And once they reach your content success is very close if the quality of content is good.

11. How do you ensure the credibility of the information?

To check if the source is credible or not there are many criteria. Few of them include authority, bias, currency, indicators of quality. All of these include gathering information about a subject from popular published resources like magazines, journals, news, etc.

12. What are the advantages of a content calendar?

There are multiple advantages of a content calendar like it majorly helps to keep us organized, helps maintaining consistency, avoids forgetting important dates, keeps the audience engaged.

13. Is Guest Blogging also a Part Of A Content Marketing Strategy?

Whether blogging on your site or it is someone else’s site it is a content marketing strategy and hence the guest blogging is too as that also helps in generating traffic, leads.

14. How does Google rank content?

Google ranks the content on a series of algorithms and not just one. It looks at many factors mainly on the freshness and uniqueness of the page, query relevance, expertized sources, location& settings, quality of the page, mobile-friendliness & user-friendliness and how quick the page loads, etc.

15. How will you decide what content to create?

I decide the content keeping a specific audience in mind and follow the same way as Google thinks ie keeping relevance, freshness in mind. Also, I research the trending topics and use Google Adwords to find topics that will drive more traffic to the website.

16. What content management systems are you familiar with?

This question again depends on the individual and you can tell the tools you have previously worked with or you are educated about. Some of the content management systems are WordPress, joomla, Magento, etc.

17. How Do I Make My Content Engaging?

It depends a lot on a particular audience as people of different generations engage differently. Speaking to the target audience’s interests, asking questions, inviting them to respond, creating unique content, providing accurate information are the few things through which we can make the content engaging

18. What process do you use when proofreading?

I follow the process by checking the typical errors, reading aloud, checking for accuracy, and using the Grammarly tool

19. How do you promote the content once it is published?

Broadcasting to the email list, reaching out on social media, exploring options for paid media, by doing guest blogging are the few ways through which we can promote the content.

20. What is the difference between an article and a blog?

Articles are usually formal writing that consists of facts and events whereas a blog is informal writing that has viewpoints of a writer.

21. Should I Create Timely Content Or Evergreen Content?

Both are equally important as timely content is a great way to draw traffic, and evergreen content will attract visitors for months and even years.

22. what is the difference between content and copy?

content is used to give a narration about a subject, a copy is used to inform, position, publicize, and sell a product or service

23. Tell us something unique about your writing style?

I always attempt to write in a way that motivates the reader and I also try to keep it simple yet smart that keeps the reader engaged in the content.

24. Why do you want to become a content writer?

I have always been passionate about writing. Writing allows me to express my thoughts creatively and I have improved my passion by developing the necessary skill sets required for content writing

25. How Can I Create Content That Converts?

To convert content I include all the strategies like SEO, content marketing, social media marketing outreach, email marketing, website design, and most importantly a call to action.

26. How do you keep yourself motivated in repetitive work?

As a writer, I am quite innovative and often experiment with styles and formats and that is what keeps me motivated.

27. How can you make the content SEO-friendly?

I search for keywords, try to write headlines that include longer-tail keywords, relevant links, image labels, also keep the Google search algorithm in mind throughout the content.

28. What do you enjoy most about content writing?

The thing that I enjoy about content writing the most is someone else is helped with the valuable information they were looking for. Also, writing about different topics and subjects helps me to gain knowledge, and writing with different styles, tones make it interesting and enjoyable

29. What Are Some Common Content Marketing Mistakes?

Not knowing the audience and their interests, not using multiple forms of content, no clear plan or strategy, not being expertise in the matter, not using different formats of content, not properly managing SEO, social media.

30. What is your content strategy thought process?

The content has to be clear and grammatically correct and also make sure the writing voice suits the content, and the language used.

31. How Do You Measure the KPIs for Your Content Marketing Campaigns?

social mentions, personal emails, subscriptions, backlinks, other conversations related to pieces of content help in measuring the KPIs.

32. What would you say are your strengths as a content writer?

My strength as a content writer is adaptability. I can adapt to multiple forms of content, different styles, font with ease.

33. What type of writing are you most comfortable with?

I have experience in blog writing. I am acquainted with other forms of writing( Depends on the individual, you can tell whatever experience you have) as well and with little guidance, I am sure I will be able to meet the company’s requirements.

34. Is Short-form Or Long-form Content Better?

Both work best in their ways. Some studies suggest that short and sweet is best. Other research shows that in-depth, posts are best as they provide detailed information also, it depends on the audience as few like a short post, and few likes long one’s

35. How do you make a boring subject interesting?

The audience usually gets attracted more towards visuals so I often consider including that in the content. I also consider the reader’s level depending on which I decide if technical terms should be used or keeping it simple yet smart will work to keep the audience entertained.

36. What do you think our company’s voice is? How would you write for this voice?

Your company’s voice is like an expert. So I would write a blog for your company that will have expertized skills that will include technical terms yet easily understandable by the lay-man.

37. What is high -quality content?

High-quality content provides information that the audience finds relevant upon their search, interesting, readable, engaging, provide value, includes expertise, and most importantly meets the requirements of Google ranking.

38. How Can We Increase Brand Awareness By Using Content Marketing?

By understanding the target audience, building a content strategy, monitoring the content, using social media to promote the content, sending email newsletters will increase brand awareness using content marketing.

39. What do you think is the most important thing that needs to be included in a brief?

A short brand statement, campaign’s objectives, challenges that the campaign will resolve, target audience, channels on which the campaign will run.

40. Differentiate Between B2c And B2b Content Marketing?

The purpose of each is the same, but since the audience is different, the content will also vary. B2B content tends to be more professional and businesslike although not always. B2C content, on the other hand, is usually conversational.

41. Do I Need An Editorial Calendar?

Although Editorial content depends on the individual strategy. Having it will save time for writing, scheduling content, helps us analyze which content is working and which is not. Also, prepares for the unexpected.

42. What Are The Steps To Developing A Content Marketing Strategy?

First, determine who your target audience is. Develop a rapport through your content so that the audience feels connected Then, based on that and your company’s brand image, decide on your company’s voice, and the type of content you will be creating

43. How Often Should I Post Fresh Content On My Site?

There is no such rule as to how many times to post but posting frequently keeps our audience entertained, gives them a reason to come back, and drives more traffic. Also helps to cover more topics for the content

44. Why is content marketing effective?

Content marketing helps to connect with the audience and helps to improve the conversions. It also helps in brand awareness. Giving valuable information to customers to help them gain trust in the brand

45. Is content marketing sustainable for the future or worth investing in?

Yes, because it will help in increasing the leads  and hence a step closer to a successful business

46. What types of content are most effective?

The most effective contents are blogs and videos. Blogs are effective in driving more traffic and are the best way to improve SEO and videos because people enjoy visuals most and according to a study one-third of the online activity is spent watching videos.

47. How do I know what content my audience values?

Talking with the audience, Send out an email with a questionnaire asking them to select the topic they’re most interested in or want to see content in a comment section, or a simple poll, a survey will help us know what content the audience values.

48. Does it replace traditional marketing?

No, because Not every member of your target audience is going to be searching the web for answers.

49. How Can Content Marketing Benefit My Business?

When you have a strong content marketing strategy in place, your business can increase revenue and reach your business goals other benefits include generating more traffic to your website, increasing the reach and visibility across social media platforms.

50. Can I Outsource My Content Marketing?

You can. Some great agencies provide a full range of marketing services, however, don’t outsource your content marketing completely. The content reflects the brand and your involvement matters the most

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.