Google Business Profile — known as Google My Business (GMB) until 2022 — is one of the most important tools for connecting with local customers. Posts on your profile appear in Google Search and Maps, and they are a free way to share offers, news and updates with people who are already looking at your business.
To help you post consistently, here are 30 engaging Google Business Profile post ideas, followed by the post types and best practices that get results.
Types of Google Business Profile posts
- Updates – general news, tips, photos and announcements.
- Offers – promotions with a title, start and end dates, and optional coupon code and terms.
- Events – events with a title, dates and times.
30 Google Business Profile post ideas
- Special offers – Share discounts, coupons or limited-time deals with a clear end date.
- New products or services – Introduce new offerings with a photo and a short description.
- Customer testimonials – Share a happy customer’s review (with permission).
- Upcoming events – Promote workshops, webinars, sales or open days.
- Behind the scenes – Show your team at work, your kitchen, studio or warehouse.
- Seasonal and festival posts – Diwali, Onam, Christmas or summer offers and greetings.
- How-to tips – Quick advice related to your industry.
- Team spotlight – Introduce a team member and what they do for customers.
- Educational content – Share a useful infographic, statistic or explainer.
- Before and after – Show the result of your work — renovations, makeovers, repairs.
- Frequently asked questions – Answer one common customer question per post.
- Best-seller of the month – Highlight your most popular product or service.
- Customer case study – Tell a short story of a problem you solved.
- Awards and milestones – Celebrate anniversaries, awards and customer milestones.
- New arrivals – Show new stock, menu items or collections.
- Opening hours updates – Announce holiday hours or extended timings.
- Community involvement – Share CSR activities, sponsorships or local events you support.
- Free consultation or demo – Invite people to book a free call, trial or demo.
- Video tour – Post a short video of your store, office or product in use.
- Comparison posts – Explain which product or plan suits which customer.
- Myth vs fact – Bust a common myth in your industry.
- Booking reminder – Remind customers to book appointments before a busy season.
- Loyalty and referral programmes – Reward repeat customers and referrals.
- Blog post highlight – Summarise your latest blog post and link to it.
- Product how-to – Show customers how to use or care for a product.
- Local news tie-in – Connect your business to a local event or news story (keep it relevant).
- Partnership announcement – Share a new partner, brand or supplier.
- Customer photo of the week – Repost a customer photo (with permission).
- Thank-you post – Thank customers after a festival, milestone or busy season.
- Job openings – Announce that you are hiring and link to the application page.
Best practices for Google Business Profile posts
- Use a high-quality image – landscape (4:3), at least 720 × 540 px, with little or no text on it.
- Keep the text short – posts allow up to 1,500 characters, but the first 100–150 characters matter most.
- Add a call-to-action button – Book, Order online, Buy, Learn more, Sign up or Call now.
- Use local keywords naturally – mention your service and area, for example “AC repair in Jayanagar”.
- Post consistently – at least once a week keeps your profile fresh and active.
- Follow Google’s content policies – no phone numbers in the post text, no misleading offers and no prohibited content, or the post may be rejected.
- Track results – use the Performance report and UTM-tagged links to see calls, clicks and visits from your posts.
Frequently asked questions
Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile in 2022. You now manage it directly from Google Search, Google Maps or the Business Profile Manager.
How often should I post on Google Business Profile?
Once or twice a week is a good rhythm. Regular posts show customers — and Google — that your business is active.
Do Google Business Profile posts help local SEO?
Posts mainly improve engagement and conversions on your profile. Combined with a complete profile, reviews and consistent citations, they support your local visibility.
What image size is best for Google Business Profile posts?
A landscape 4:3 image of at least 720 × 540 pixels works well. Keep important content in the centre, as images may be cropped.
