Portfolio development
Build a job-ready portfolio from the live projects you complete in the course.
Live website and campaign projects
Case-study write-ups with results
Portfolio page to share with recruiters
Training programmes
Learn the same methods used on client projects
Live online batches, small groups and real assignments. Ideal for marketing teams, business owners and career switchers.
All courses powered with AI
Most popular8 weeks
Training programmes
Digital Marketing Training
A complete foundation across SEO, paid ads, social, email and analytics, with a live campaign as your final project.
Duration8 weeks · 60+ hours
ModeOnline & classroom
Projects8 projects
Assignments24 assignments
Case studies6 case studies
Checklists8 checklists
AI-powered
View course →
New4 weeks
AI & Automation
Master AI tools for digital marketing and prompt engineering for marketers — then automate content, ads, reporting and lead follow-ups.
Duration4 weeks · 24+ hours
ModeLive online
Projects5 projects
Assignments12 assignments
Case studies4 case studies
Checklists4 checklists
AI-powered
View course →
6 weeks
Search Engine Optimisation
Keyword research, technical audits, content optimisation and link building — taught on real websites, not slides.
Duration6 weeks · 40+ hours
ModeOnline & classroom
Projects5 projects
Assignments18 assignments
Case studies5 case studies
Checklists6 checklists
AI-powered
View course →
8 weeks
Performance Marketing
Plan, launch and scale Google and Meta ad campaigns that deliver leads and sales — measured by CPL and ROAS, not clicks.
Duration8 weeks · 56+ hours
ModeOnline & classroom
Projects6 projects
Assignments20 assignments
Case studies6 case studies
Checklists6 checklists
AI-powered
View course →
3 weeks
Google Tag Manager (GTM)
Tags, triggers, variables and data layers explained simply, so you can track every conversion that matters.
Duration3 weeks · 20+ hours
ModeLive online
Projects4 projects
Assignments10 assignments
Case studies3 case studies
Checklists3 checklists
AI-powered
View course →
3 weeks
Looker Studio (Data Studio)
Build client-ready dashboards that connect GA4, Search Console, Ads and Sheets into one clear report.
Duration3 weeks · 18+ hours
ModeLive online
Projects3 projects
Assignments8 assignments
Case studies3 case studies
Checklists2 checklists
AI-powered
View course →
10 weeks
Web Design & Development
From HTML and CSS fundamentals to responsive, SEO-friendly layouts you can hand over to a client with confidence.
Duration10 weeks · 70+ hours
ModeOnline & classroom
Projects6 projects
Assignments20 assignments
Case studies4 case studies
Checklists5 checklists
AI-powered
View course →
New16 weeks
Python Full Stack Development
Build complete web applications with Python, Django, React and SQL — from your first line of code to a deployed full-stack project.
Duration16 weeks · 120+ hours
ModeOnline & classroom
Projects8 projects
Assignments32 assignments
Case studies5 case studies
Checklists6 checklists
AI-powered
View course →
4 weeks
Blogging
Start, grow and monetise a blog — niche selection, SEO writing, traffic growth and earning through AdSense and affiliate marketing.
Duration4 weeks · 28+ hours
ModeOnline & classroom
Projects4 projects
Assignments12 assignments
Case studies3 case studies
Checklists4 checklists
AI-powered
View course →
Meet your trainer
Learn directly from Akash Tonasalli
Digital Marketing Consultant · SEO Strategist · Corporate Trainer
For over 12 years I have helped start-ups, established brands and educational institutions grow through search, analytics and the web — and trained thousands of students and professionals to do the same.
12+
Years in industry
150+
Projects delivered
5,000+
Students trained
Search Engine Optimisation98%
Digital Marketing96%
Google Business Profile95%
Web Development92%
Social Media Marketing90%
Google Ads certifiedGoogle Analytics 4 certifiedTag Manager certifiedHubSpot certified
Tools you learn
Hands-on with 20+ industry tools
The same tools agencies and in-house teams use every day — including AI assistants — practised on live projects.
Powered with AI
Every course is taught with AI built in
You learn the fundamentals properly — then learn how AI tools speed up each task, and where human judgement still matters.
AI tools in every module
ChatGPT, Gemini, Copilot and AI features inside Google and Meta platforms, used on real tasks.
AI-assisted assignments
Prompt workflows for research, content, ads and reporting — applied to live briefs.
Future-ready skills
Graduate knowing how to work faster with AI — a skill employers and clients now ask for.
Practical learning flow
How we guide you — practically
Every module follows the same hands-on flow, so you don’t just understand a topic — you can actually do it.
STEP 01
Learn the concept
A short, clear explanation of the why and how — no heavy theory.
STEP 02
Watch a live demo
See it done step by step on a real website or ad account.
STEP 03
Practise hands-on
Do it yourself in the actual tool while the trainer guides you.
STEP 04
Build a real project
Apply it to a live brief — a site, campaign or dashboard.
STEP 05
Get personal feedback
Every assignment is reviewed with clear fixes and next steps.
STEP 06
Add it to your portfolio
Finished work becomes proof of skill for jobs and clients.
How every class is split
80% of class time is spent on demos and practice
Why choose me
Why students and professionals choose to learn with me
Training built from real client work — practical, personal and focused on getting you hired or growing your business.
12+ years of real client work
You learn what is working on live SEO, ads and analytics accounts this month — not theory from an old textbook.
Small batches, personal attention
Limited seats per batch, so every question is answered and every assignment gets individual feedback.
Live projects for your portfolio
Practise on real websites and campaigns, and finish with projects you can show in interviews.
AI built into every module
ChatGPT, Gemini and other AI tools are taught inside each topic, the way agencies and in-house teams use them today.
Placement and career support
Resume and LinkedIn reviews, mock interviews and referrals to hiring partners — alongside the course, not only after it.
Support after the course
Doubt-clearing sessions, updated material and a community of alumni you can reach out to as you grow.
Career support included
From learning to landing the job
With every course, you get hands-on help to build your portfolio, resume and career plan — and to get in front of employers.
ATS-friendly resume development
A resume that clears applicant tracking systems and gets shortlisted by recruiters.
ATS-friendly format and keywords
Role-specific resume versions
LinkedIn profile optimisation
Placement assistance
Get in front of hiring companies with referrals and interview preparation.
Referrals to hiring partners
Mock interviews with feedback
Job and internship alerts
Career guidance
One-to-one guidance to choose the right role, path and next skills.
Career path and role planning
Freelancing and agency guidance
Support even after the course
Not sure which career path fits you?
Book a free 20-minute career guidance call — no obligation.
Syllabus
Course syllabus, module by module
Pick a course to see every module, the topics covered and how AI is used in each one.
Digital Marketing Training
8 weeks · 60+ hours
8 modules
Online & classroom
8 live projects
24 assignments
6 case studies
8 checklists
AI-powered
Marketing funnel and customer journey
Channel overview: search, social, email, paid
Setting goals and KPIs
AI in this module: ChatGPT for market and competitor research
Keyword research and intent
On-page and technical SEO
Link building basics
AI in this module: AI keyword clustering and content briefs
Content strategy and calendars
Copywriting that converts
Blogging for search
AI in this module: AI writing assistants with human editing
Platform strategy
Reels, carousels and creatives
Meta Business Suite
AI in this module: AI captions, hooks and creative ideas
Search and display campaigns
Bidding and budgets
Meta Ads Manager
AI in this module: Performance Max and AI-driven bidding
List building
Automation flows
Campaign metrics
AI in this module: AI subject-line and message testing
GA4 setup and events
Google Tag Manager basics
Looker Studio reports
AI in this module: AI insights and anomaly detection in GA4
Plan and launch a real campaign
Measure and report results
Portfolio presentation
AI in this module: AI-assisted reporting and summaries
Job opportunities after this course
See placement process →Digital Marketing Executive
Run campaigns across search, social and email
SEO Specialist
Grow organic traffic for brands and agencies
Social Media Manager
Plan content and grow brand communities
Performance Marketer
Manage Google and Meta ad budgets
Content Marketer
Write and plan content that ranks and converts
Freelance Digital Marketer
Serve your own clients independently
AI & Automation
4 weeks · 24+ hours
16 modules
Live online
5 live projects
12 assignments
4 case studies
4 checklists
AI-powered
Introduction to AI in digital marketing
Generative AI and Large Language Models (LLMs)
AI-powered marketing workflows
AI tools for digital marketing professionals
AI limitations, accuracy and fact-checking
Responsible AI usage and copyright awareness
Data privacy and confidentiality in AI marketing
AI in this module: LLM landscape overview, fact-checking workflows, and privacy-safe data inputs
Prompt engineering fundamentals
Writing effective marketing prompts
Role-based and context-based prompting
Zero-shot and few-shot prompting
Chain-of-thought alternatives for task structuring
Context, constraints and output formatting
Prompt templates and reusable prompt libraries
Brand voice and tone instructions
Audience persona-based prompting
AI output evaluation and refinement
Prompt engineering for marketing campaigns
Building custom marketing assistants
AI in this module: System prompts, custom GPT instructions, and reusable marketing prompt libraries
AI-powered content strategy
Social media caption generation
Instagram and Facebook content planning
LinkedIn content creation
Blog and article writing with AI
SEO content briefs and content outlines
Email marketing copy generation
Ad copy and headline generation
Video scripts and reel ideas
Content repurposing across platforms
Brand voice consistency and content editing
AI-assisted content calendar creation
AI in this module: ChatGPT, Gemini, Claude, and Perplexity for cross-channel content drafting
AI image generation for marketing
Social media poster and creative design
AI product photography and visual concepts
AI infographic creation
AI video generation
AI avatar and presenter videos
Text-to-speech and AI voiceovers
AI subtitle and caption generation
Short-form video and reel production
AI creative editing and enhancement
Brand asset and creative consistency
Marketing creative testing
AI in this module: Canva AI, Adobe Firefly, CapCut AI, and AI avatar/voiceover generators
AI-based keyword research
Search intent and topic clustering
AI-assisted SEO content writing
Content gap and competitor analysis
Meta title and description generation
AI-assisted on-page SEO audits
Content refresh and optimization
AI-assisted blog planning
Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
AI search visibility and brand mentions
AI SEO reporting and recommendations
AI in this module: GEO/AEO prompt modeling, semantic entity clustering, and automated SEO audits
AI-powered social media strategy
Platform-specific content generation
Monthly content calendar automation
Caption, hashtag and CTA generation
Social media creative variations
Audience research and persona development
Competitor social media analysis
Social listening and sentiment analysis
AI-assisted community management
Social media performance analysis
Content repurposing automation
Social media reporting automation
AI in this module: Audience sentiment analysis, viral hook generation, and scheduling workflow prompts
AI-powered advertising strategy
Google Ads copy and headline generation
Meta Ads copy and creative generation
Audience persona and targeting research
Ad creative variations and A/B testing
Landing page copy optimization
Campaign brief generation
Ad performance analysis
Budget and campaign optimization support
Conversion funnel analysis
AI-assisted competitor ad research
Advertising report summarization
AI in this module: Predictive creative scoring, automated responsive ad copy, and funnel leak diagnosis
AI-powered email campaign planning
Personalized email copywriting
Subject line and CTA optimization
Email segmentation strategy
Lead magnet and lead form content
Lead qualification and scoring fundamentals
AI-assisted lead enrichment
Personalized follow-up message generation
WhatsApp marketing message drafting
Lead nurturing sequence creation
Sales outreach personalization
Lead conversion analysis
AI in this module: Dynamic behavioral segmentation, subject line split-testing, and automated outreach copy
Introduction to marketing automation
Workflow design and process mapping
Triggers, actions and conditions
Connecting marketing applications
No-code and low-code automation
Webhooks and API fundamentals
Data transfer between applications
Form submission automation
Automated email notifications
CRM data synchronization
Error handling and workflow testing
Automation documentation and maintenance
AI in this module: Trigger-action mapping, webhook routing logic, and automated schema transformations
Hands-on with 16 core marketing tools
ChatGPT, Google Gemini, Claude, and Perplexity
Canva AI, Adobe Firefly, and CapCut AI
NotebookLM for knowledge base management
Zapier, Make, and n8n workflow platforms
Google Sheets & Google Apps Script automation
HubSpot CRM, Mailchimp, Buffer, and Later integration
Managing free tiers vs paid plans and API token budgets
AI in this module: Hands-on integration with ChatGPT, Gemini, Claude, Perplexity, Firefly, Make, and n8n
AI-based content idea generation workflow
Automated content calendar creation
Content drafting and approval workflow
AI-assisted social media publishing workflow
Blog draft and editorial review workflow
AI creative generation and asset management
Multi-platform content repurposing
Campaign brief-to-creative workflow
Automated marketing task notifications
Human approval before content publishing
AI in this module: End-to-end automated multi-platform repurposing and editorial review chains
AI-assisted Google Analytics 4 analysis
Google Search Console insights
Looker Studio dashboard summarization
Automated Google Sheets reports
AI-assisted campaign performance analysis
SEO and website audit summaries
Marketing KPI interpretation
Anomaly detection and performance alerts
Automated weekly and monthly reports
Client-friendly report generation
Natural language data analysis
Marketing recommendations from data
AI in this module: Natural language querying over GA4/GSC datasets and automated Looker Studio executive summaries
Chatbot fundamentals for marketing
Website AI chatbot setup
FAQ and knowledge base preparation
Lead capture through chatbots
Lead qualification conversation design
WhatsApp chatbot fundamentals
Automated lead assignment
CRM integration and lead management
Instant lead acknowledgment workflows
Automated follow-up sequences
Appointment booking automation
Human handover and escalation
Chatbot testing and conversation quality
Consent, data privacy and messaging compliance
AI in this module: Custom conversational FAQ builders, qualification flows, and WhatsApp bot triggers
Building Custom GPTs for marketing tasks
Custom AI assistants and knowledge bases
AI agents vs traditional automation
Multi-step AI marketing workflows
Connecting AI models through APIs
Structured outputs and JSON fundamentals
AI-based content classification
Automated lead categorization
Human-in-the-loop approval systems
Workflow monitoring and error recovery
AI output quality assurance
Marketing workflow cost and ROI analysis
AI in this module: Autonomous AI agent design, structured JSON output enforcement, and custom API pipes
AI writing & research: ChatGPT, Gemini, Claude, Perplexity
Knowledge aggregation: NotebookLM
Image and design: Canva AI, Adobe Firefly
Video and voice: CapCut, AI avatar engines
SEO and content intelligence: Semrush, Ahrefs
Social media distribution: Buffer, Later
Workflow automation: Zapier, Make, n8n
Email & CRM pipelines: Mailchimp, HubSpot CRM
Analytics & reporting: GA4, Search Console, Looker Studio
Productivity & data scripts: Google Sheets, Apps Script
Chatbot infrastructure: Web and WhatsApp-compatible solutions
AI in this module: Full-stack marketing stack orchestration across APIs, webhooks, and automation nodes
Project 1: Create a 30-day AI-powered social media content calendar
Project 2: Generate an on-brand social media campaign
Project 3: Create an AI-assisted SEO blog and optimization plan
Project 4: Design an AI-generated ad creative campaign
Project 5: Build an automated content repurposing workflow
Project 6: Automate form-to-Google-Sheets lead capture
Project 7: Create an AI-assisted email follow-up sequence
Project 8: Build a lead qualification and CRM workflow
Project 9: Create a website FAQ chatbot
Project 10: Generate an automated marketing performance report
Project 11: Build an AI-assisted weekly client reporting workflow
Project 12: Develop an end-to-end AI marketing automation capstone project
AI in this module: 12 live industry capstone implementations reviewed with mentor feedback
Job opportunities after this course
See placement process →AI Marketing Specialist
Plan and run campaigns using AI tools end to end
Prompt Engineer – Marketing & Content
Design prompts and AI workflows for content teams
Marketing Automation Executive
Build automated email, WhatsApp and CRM journeys
AI Content Strategist
Scale content output with AI while keeping quality high
Search Engine Optimisation
6 weeks · 40+ hours
7 modules
Online & classroom
5 live projects
18 assignments
5 case studies
6 checklists
AI-powered
On-Page SEO Fundamentals
Keyword Research and Search Intent
Keyword Mapping and Keyword Clustering
Competitor Keyword Analysis
SEO Title and Meta Description Optimization
Heading Tags Optimization (H1-H6)
URL Structure and Slug Optimization
Content Optimization and SEO Copywriting
Semantic SEO and Entity Optimization
Search Intent-Based Content Creation
Internal Linking Strategy
Image SEO and Alt Text Optimization
Blog SEO and Article Optimization
Topical Authority and Content Clusters
E-E-A-T Optimization
Duplicate Content Management
Canonical Tag Optimization
User Experience and Content Readability
Featured Snippet Optimization
Video SEO and Embedded Media Optimization
AI in this module: AI keyword clustering, semantic entity extraction, and content brief drafting
Off-Page SEO Fundamentals
Backlink Fundamentals and Link Quality Analysis
Competitor Backlink Analysis
Link Building Strategies
Guest Posting and Guest Blogging
Digital PR and Link Earning
Broken Link Building
Resource Page Link Building
Unlinked Brand Mention Building
Business Directory and Citation Building
Local Citation Management
NAP Consistency Optimization
Brand Authority and Online Reputation Management
Review Generation and Reputation Management
Social Media and Brand Visibility
Toxic Backlink Analysis
Link Spam Policies and Risk Management
Backlink Profile Audit
Local SEO and Google Business Profile Optimization
Google Maps Ranking Optimization
AI in this module: AI-assisted pitch personalization, unlinked mention discovery, and digital PR angle ideation
Technical SEO Fundamentals
Website Crawling and Indexing
Google Search Console Indexing Reports
XML Sitemap Creation and Submission
Robots.txt Configuration
Canonical Tags and Indexability
Website Architecture and Crawl Depth
Broken Links and 301/302 Redirects
Core Web Vitals Optimization
PageSpeed Optimization
Mobile-First Indexing
HTTPS and Website Security
Structured Data and Schema Markup
JavaScript SEO Fundamentals
Pagination and Faceted Navigation
International and Multilingual SEO
Website Migration SEO
Crawl Budget Optimization
Log File Analysis Fundamentals
Technical SEO Audit and Fixes
AI in this module: Automated regex redirect generation, crawl anomaly analysis, and JSON-LD schema builder prompts
Introduction to AI in SEO
AI-Powered Keyword Research
AI Search Intent and Topic Clustering
AI-Assisted SEO Content Briefs
AI Content Creation and Optimization
AI Content Humanization and Fact-Checking
AI Content Quality and Originality Assessment
AI-Assisted Competitor Analysis
AI-Based Content Gap Analysis
AI-Powered On-Page SEO Audits
Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
AI Search Optimization
Google AI Overviews Optimization
ChatGPT Search Visibility
Google Gemini Search Visibility
Perplexity Search Visibility
Brand Mentions and Entity Visibility in AI Search
Structured Data for Search Understanding
Content Citation and Source Visibility
AI Search Traffic Measurement
AI SEO Workflow Automation
AI Agents for SEO Tasks
AI-Assisted SEO Reporting
AI SEO Strategy and Practical Project
AI in this module: Optimizing for Google AI Overviews, Perplexity citations, ChatGPT search, and autonomous SEO agents
Local SEO Fundamentals
Google Business Profile Setup and Optimization
Google Maps Ranking Factors
Local Keyword Research
Local Landing Page Optimization
Local Citations and Business Directories
Reviews and Reputation Management
LocalBusiness Schema Markup
Multi-Location SEO
Local Competitor Analysis
Local SEO Audit and Reporting
AI in this module: Geo-targeted content generation, local schema generation, and review response sentiment prompts
24 tools practised hands-on across the course
Google Search Console, Google Search Operators, and Google Business Profile
Google Analytics 4, Google Keyword Planner, and Google Trends
PageSpeed Insights, Lighthouse, and Rich Results Test
Google Tag Manager, Ahrefs, Ubersuggest, and AnswerThePublic
Bing Webmaster Tools and Screaming Frog SEO Spider
Microsoft Clarity and Looker Studio
Yoast SEO and Rank Math
Google Gemini, Claude, Perplexity, ChatGPT, and NotebookLM for SEO
AI in this module: Direct integration of AI models with industry crawl and index data suites
SEO Audit Report Preparation
Keyword Ranking Tracking
Organic Traffic Analysis
Click-Through Rate (CTR) Optimization
Conversion Tracking for SEO
Google Search Console and GA4 Integration
SEO Dashboard Creation Using Looker Studio
Competitor Performance Reporting
Backlink and Referral Traffic Analysis
SEO ROI and Lead Generation Analysis
Google Algorithm Update Monitoring
SEO Testing and Performance Improvement
Live Website SEO Audit
Complete On-Page SEO Implementation
Backlink Audit and Link Building Project
AI SEO and GEO Practical Project
Local Business SEO Campaign
End-to-End SEO Capstone Project
AI in this module: 18 practical project deliverables including GEO audits, local campaigns, and Looker Studio dashboards
Job opportunities after this course
See placement process →SEO Executive
On-page, technical and content optimisation
SEO Analyst
Audits, keyword research and reporting
Local SEO Specialist
Google Business Profile and map rankings
Content SEO Writer
Search-first articles and landing pages
Technical SEO Specialist
Site speed, schema and crawl health
Freelance SEO Consultant
Audit and grow client websites
Performance Marketing
8 weeks · 56+ hours
8 modules
Online & classroom
6 live projects
20 assignments
6 case studies
6 checklists
AI-powered
Funnels and KPIs: CPC, CPL, ROAS
Budgeting and bidding basics
Account structure
AI in this module: AI for audience and competitor research
Keyword match types
Ad copy and assets
Quality Score
AI in this module: AI-generated ad copy variations
PMax asset groups
Display targeting
YouTube video ads
AI in this module: Google AI bidding and PMax signals
Campaign objectives
Audiences and lookalikes
Creative testing
AI in this module: Meta Advantage+ and AI creatives
Landing page structure
A/B testing
Lead forms
AI in this module: AI landing page copy and test ideas
GA4 conversions
GTM and pixels
Attribution models
AI in this module: AI anomaly detection in reports
Budget scaling
Remarketing
Looker Studio client reports
AI in this module: AI-written performance summaries
Plan and launch a campaign
Optimise for CPL and ROAS
Present results
AI in this module: AI-assisted optimisation
Job opportunities after this course
See placement process →Performance Marketing Executive
Run paid campaigns for brands and agencies
Google Ads Specialist
Search, Shopping and Performance Max
Meta Ads Specialist
Facebook and Instagram lead and sales ads
PPC Analyst
Optimise bids, budgets and reporting
Growth Marketer
Scale acquisition across paid channels
Freelance Ads Consultant
Manage ad accounts for your own clients
Google Tag Manager (GTM)
3 weeks · 20+ hours
12 modules
Live online
4 live projects
10 assignments
3 case studies
3 checklists
AI-powered
Introduction to Google Tag Manager
GTM Architecture and How It Works
Google Tag Manager vs Google Analytics 4
Tags, Triggers and Variables Explained
GTM Account and Container Creation
GTM Installation on Websites
GTM Preview and Debug Mode
GTM Workspace and Version Management
Publishing and Deploying Containers
GTM Environments and Permissions
AI in this module: GTM container layout automation, debugging prompt flows, and architecture validation
Google Tag Configuration
Google Analytics 4 Configuration
GA4 Event Tags
Google Ads Conversion Tracking
Google Ads Remarketing Tags
Conversion Linker Tag
Floodlight Tags Fundamentals
Custom HTML Tags
Custom Image Tags
Third-Party Marketing and Tracking Tags
AI in this module: Custom script generation, tag firing priority logic, and third-party tracking templates
Page View Triggers
DOM Ready and Window Loaded Triggers
Click Triggers
All Elements Click Tracking
Just Links Click Tracking
Form Submission Triggers
Element Visibility Triggers
Scroll Depth Tracking
YouTube Video Tracking
Timer Triggers
Custom Event Triggers
History Change Triggers for Single-Page Applications
Trigger Groups and Trigger Exceptions
Trigger Conditions and Filters
AI in this module: Automated regex trigger conditions and SPA route listener design
Built-In Variables Configuration
User-Defined Variables
URL and Page Variables
Click Variables
Form Variables
JavaScript Variables
Lookup Tables and Regex Tables
Data Layer Fundamentals
Data Layer Variables
Custom Event Data Layer Tracking
Data Layer Push Implementation
Developer-Assisted Data Layer Setup
Data Layer Debugging
Ecommerce Data Layer Fundamentals
AI in this module: Custom JavaScript variable generation and dataLayer push script crafting
GA4 Measurement ID and Google Tag Setup
Automatic and Enhanced Measurement
Custom Event Tracking
Button Click Tracking
Phone Number Click Tracking
Email Link Click Tracking
External Link Click Tracking
File Download Tracking
Contact Form Submission Tracking
Lead Generation Event Tracking
Outbound Link Tracking
Scroll Tracking
Video Engagement Tracking
Custom Parameters and User Properties
Marking Events as Key Events in GA4
Testing Events in GA4 DebugView
AI in this module: GA4 schema validation, parameter naming convention audits, and DebugView error diagnosis
Google Ads Conversion Tracking Fundamentals
Conversion Actions and Conversion IDs
Conversion Labels Configuration
Form Submission Conversion Tracking
Phone Call Click Conversion Tracking
Lead Generation Conversion Tracking
Conversion Linker Setup
Enhanced Conversions Fundamentals
Dynamic Remarketing Fundamentals
Google Ads and GA4 Conversion Comparison
Conversion Validation and Troubleshooting
AI in this module: Enhanced conversion data validation and conversion discrepancy debugging
Ecommerce Tracking Fundamentals
GA4 Ecommerce Event Architecture
View Item Tracking
Add to Cart Tracking
Remove from Cart Tracking
Begin Checkout Tracking
Add Payment Information Tracking
Purchase Event Tracking
Transaction ID and Revenue Tracking
Product and Item Parameters
Ecommerce Data Layer Implementation
Ecommerce Event Validation
WooCommerce GTM Implementation
Shopify Tracking Fundamentals
Ecommerce Conversion Funnel Analysis
AI in this module: Ecommerce dataLayer payload validation and purchase deduplication checks
Cross-Domain Tracking
Subdomain Tracking
Single-Page Application Tracking
Custom JavaScript Variables
Regular Expressions in GTM
Custom Templates Fundamentals
Consent Mode Fundamentals
Cookie Consent Platform Integration
Google Consent Mode v2 Implementation
Server-Side Google Tag Manager Fundamentals
Server-Side vs Client-Side Tracking
First-Party Data Collection
Data Privacy and Consent Management
GTM Governance and Access Control
AI in this module: Consent Mode v2 default/update script configuration and server-side container routing
GTM Preview Mode
Tag Assistant
Browser Developer Tools for Tracking
GA4 DebugView
Troubleshooting Tags That Do Not Fire
Diagnosing Duplicate Events
Debugging Incorrect Trigger Conditions
Data Layer Inspection
Network Request Validation
Consent-Related Tracking Issues
GTM Version Rollback
Tracking Quality Assurance Checklist
AI in this module: Automated network payload verification and console error debugging
15 tools practised hands-on across the course
Google Tag Manager and Google Analytics 4
Google Tag Assistant and Chrome Developer Tools
Google Ads and Google Search Console
Google Consent Mode v2 and Cookie Consent Platforms
GA Debugger and Data Layer Inspector extensions
Looker Studio for event dashboarding
WooCommerce, Shopify, and Server-Side GTM debugging
AI in this module: Full measurement stack orchestration across client-side and server-side containers
GA4 Event Reports
Key Event and Conversion Analysis
Traffic Source and Campaign Tracking
UTM Parameter Tracking
Lead Tracking and Attribution
Ecommerce Funnel Analysis
GTM Implementation Documentation
Tracking Audit Reports
Data Quality and Validation
Looker Studio Dashboard Integration
AI in this module: Measurement plan generation, tag audit documentation, and Looker Studio event charts
Project 1: Install GTM on a WordPress Website
Project 2: Configure GA4 Using GTM
Project 3: Track Website Button Clicks
Project 4: Track Contact and Lead Forms
Project 5: Track Phone Calls and Email Clicks
Project 6: Track File Downloads and External Links
Project 7: Configure Google Ads Conversion Tracking
Project 8: Implement GA4 Ecommerce Events
Project 9: Debug and Fix Tracking Errors
Project 10: Build a Complete Website Measurement Plan
AI in this module: 10 end-to-end live website tracking implementations tested in GA4 DebugView
Job opportunities after this course
See placement process →Web Analytics Executive
Set up and maintain GA4 tracking
Tracking & Measurement Specialist
Conversion tracking for ad campaigns
Marketing Technologist
Connect tools, tags and data
Freelance GTM Consultant
Fix and audit client tracking setups
Looker Studio (Data Studio)
3 weeks · 18+ hours
13 modules
Live online
3 live projects
8 assignments
3 case studies
2 checklists
AI-powered
Introduction to Looker Studio
Looker Studio Architecture and Workflow
Looker Studio vs Power BI vs Tableau
Account Setup and Report Creation
Understanding Reports, Pages and Components
Looker Studio Interface and Workspace
Report Themes and Layout Configuration
Report Sharing and Access Permissions
Report Publishing and Embedding
Report Templates and Reusable Dashboards
AI in this module: Dashboard layout wireframing and theme color harmony generation
Introduction to Data Sources and Connectors
Connecting Google Analytics 4
Connecting Google Search Console
Connecting Google Sheets
Connecting Microsoft Excel Data via Supported Connectors
Connecting Google Ads
Connecting Google BigQuery
Connecting CSV File Data
Connecting MySQL and SQL Databases
Third-Party Data Connectors
Data Source Credentials and Permissions
Extracted Data Sources
Data Refresh and Freshness Settings
Managing Multiple Data Sources
AI in this module: Connector authentication troubleshooting and automated schema mapping
Understanding Dimensions and Metrics
Data Types and Field Configuration
Creating Calculated Fields
Text Functions and String Manipulation
Date and Time Functions
Mathematical and Numeric Functions
CASE Statements and Conditional Logic
IF and Conditional Expressions
NULL and Missing Value Handling
Data Aggregation and Granularity
Data Source Field Management
Data Cleaning and Standardization
Parameters and User Input Controls
Reusable Calculated Fields
AI in this module: Generating complex CASE/IF formulas and SQL queries with ChatGPT and Gemini
Scorecards and KPI Metrics
Tables and Pivot Tables
Bar and Column Charts
Time Series Charts
Line Charts and Trend Analysis
Pie and Donut Charts
Geo Charts and Geographic Visualization
Scatter Charts
Bullet Charts and Progress Indicators
Treemaps
Combo Charts
Funnel Visualization Using Available Chart Types
Community Visualizations
Conditional Formatting
Drill-Down Charts
Chart Sorting and Filtering
Chart Styling and Formatting
AI in this module: Best-fit visualization recommendations and conditional formatting rule design
Dashboard Layout and Design Principles
Date Range Controls
Drop-Down List Filters
Search Filters and Input Controls
Interactive Chart Filtering
Cross-Filtering Between Charts
Drill-Down Navigation
Report-Level and Page-Level Filters
Chart-Level Filters
Filter Groups and Control Scope
Parameters for Dynamic Reporting
Page Navigation and Report Navigation
Buttons, Links and Interactive Elements
Responsive Dashboard Design
Mobile-Friendly Dashboard Layout
AI in this module: Dynamic parameter building and cross-filter relationship design
GA4 Data Connector Setup
Website Traffic Overview Dashboard
Users and Sessions Analysis
Traffic Acquisition Dashboard
Organic vs Paid Traffic Analysis
Landing Page Performance Dashboard
Engagement Rate and Session Analysis
Event and Key Event Reporting
Conversion Performance Dashboard
Device and Browser Analysis
Geographic Audience Analysis
Campaign Performance Dashboard
GA4 Date Comparison and Trend Analysis
Website Performance Reporting
AI in this module: GA4 metric interpretation and automated anomaly diagnosis
Google Search Console Connector Setup
SEO Performance Overview Dashboard
Clicks, Impressions, CTR and Average Position
Keyword and Search Query Analysis
Landing Page SEO Performance
Branded vs Non-Branded Search Analysis
Device-Based SEO Performance
Country-Based Search Performance
Search Appearance Analysis
SEO Traffic Trend Analysis
High-Impression, Low-CTR Page Analysis
Keyword Opportunity Identification
SEO Reporting and Client Dashboard Creation
AI in this module: Keyword opportunity grouping and low-CTR search term flag scripts
Google Ads Connector Setup
Campaign Performance Dashboard
Impressions, Clicks and CTR Analysis
CPC and CPM Analysis
Conversion and Cost per Conversion Reporting
Conversion Rate Analysis
ROAS and Revenue Reporting
Campaign and Ad Group Comparison
Device-Based Campaign Analysis
Search Campaign Performance
Social Media Marketing Data Integration
Multi-Channel Marketing Performance
Marketing Budget and ROI Dashboard
AI in this module: Ad spend efficiency analysis and automated weekly performance summaries
Data Blending Fundamentals
Join Keys and Matching Dimensions
Blending GA4 and Search Console Data
Combining Google Ads and GA4 Data
Joining Multiple Google Sheets
Blending Data from Different Sources
Calculated Fields in Blended Data
Aggregation and Granularity Issues
Duplicate Rows and Join Mismatches
Data Source Compatibility and Limitations
BigQuery Integration for Advanced Reporting
Data Modeling for Multi-Channel Dashboards
AI in this module: Multi-table join logic, cross-channel attribution blending, and join key debugging
Advanced Calculated Fields
Parameters and Dynamic Metrics
Advanced Date Functions
Period-over-Period Comparison
Year-over-Year and Month-over-Month Analysis
Running Totals and Cumulative Trends
Data Controls and Reusable Reports
Report-Level and Data Source-Level Settings
Community Connectors and Visualizations
Embedding Reports into Websites
Automated Report Delivery and Scheduling
Report Performance Optimization
Large Dataset Handling
Data Access and Governance
AI in this module: Report query caching optimization and automated scheduled email distribution
Introduction to AI-Assisted Dashboard Development
Using ChatGPT to Generate Calculated Fields
AI-Assisted SQL Query Writing
AI for Data Cleaning and Transformation
AI-Generated Dashboard Layout Ideas
AI-Assisted KPI Selection
Automated Insights and Anomaly Investigation
AI-Assisted Marketing Performance Analysis
Generating Dashboard Documentation with AI
AI-Assisted Report Summaries
Natural Language Questions for Data Analysis
AI Workflow Integration with External Tools
AI in this module: Natural language to Looker Studio formula conversion and automated client insight decks
18 tools practised hands-on across all modules
Google Looker Studio, GA4, Search Console, and Google Ads
Google Sheets, Keyword Planner, and Google BigQuery
Google Tag Manager and Google Marketing Platform
Microsoft Excel, SQL, MySQL, and Google Apps Script
Supermetrics, Windsor.ai, and Power My Analytics
ChatGPT and Google Gemini for data intelligence
AI in this module: Complete modern BI and reporting stack orchestration
Project 1: Website Traffic Performance Dashboard
Project 2: SEO Performance Dashboard
Project 3: Google Ads Campaign Dashboard
Project 4: Digital Marketing ROI Dashboard
Project 5: GA4 Conversion Tracking Dashboard
Project 6: E-commerce Sales Dashboard
Project 7: Lead Generation Performance Dashboard
Project 8: Social Media Marketing Dashboard
Project 9: Multi-Channel Marketing Dashboard
Project 10: Business KPI Dashboard
Project 11: Automated Monthly Marketing Report
Project 12: Client Reporting Dashboard
Project 13: AI-Assisted Marketing Insights Dashboard
Project 14: End-to-End Reporting Capstone Project
AI in this module: 14 client-ready live dashboards with automated scheduling and delivery
Job opportunities after this course
See placement process →Marketing Data Analyst
Turn campaign data into decisions
Reporting Specialist
Build dashboards for agencies and clients
Business Intelligence Associate
Blend data sources into clear reports
Freelance Dashboard Designer
Custom client-ready reporting
Web Design & Development
10 weeks · 70+ hours
6 modules
Online & classroom
6 live projects
20 assignments
4 case studies
5 checklists
AI-powered
Page structure and semantics
Forms and media
Accessibility basics
AI in this module: AI code assistants for markup
Selectors and the box model
Typography and colour
Flexbox and Grid
AI in this module: AI help debugging layouts
Mobile-first approach
Media queries
Testing across devices
AI in this module: AI responsive-layout suggestions
Variables and functions
DOM and events
Simple interactions
AI in this module: AI pair programming with Copilot
Wireframes
Components and styles
Design handoff
AI in this module: AI design and image tools
Performance and SEO basics
Hosting and deployment
Client handover
AI in this module: AI pre-launch QA checks
Job opportunities after this course
See placement process →Front-end Developer
Build responsive sites with HTML, CSS and JS
UI / Web Designer
Design layouts and components in Figma
WordPress Developer
Custom themes and client builds
Landing Page Specialist
High-converting pages for campaigns
Freelance Web Developer
Take on your own client projects
Python Full Stack Development
16 weeks · 120+ hours
8 modules
Online & classroom
8 live projects
32 assignments
5 case studies
6 checklists
AI-powered
Syntax, data types and control flow
Functions and modules
Object-oriented programming
AI in this module: AI pair programming with Copilot
File handling and exceptions
Working with APIs and JSON
Virtual environments and packages
AI in this module: AI help debugging and refactoring
HTML5 and CSS3
Responsive layouts
JavaScript essentials
AI in this module: AI-generated UI components
Components and props
State and hooks
Fetching data from APIs
AI in this module: AI assistance for React code
SQL with MySQL / PostgreSQL
Data modelling
ORM basics
AI in this module: AI-written SQL queries
Models, views and templates
Django REST Framework
Authentication
AI in this module: AI help writing API endpoints and tests
Git and GitHub workflows
Deploying to the cloud
Environment and security basics
AI in this module: AI-assisted deployment scripts
Plan and build a full-stack app
Code reviews
Portfolio presentation
AI in this module: AI-assisted testing and documentation
Job opportunities after this course
See placement process →Python Developer
Build back-end logic and automation
Full Stack Developer
Front end, back end and databases
Django Developer
Web apps and REST APIs with Django
Front-end Developer (React)
Interactive user interfaces
Backend / API Developer
Services, APIs and integrations
Freelance Web Developer
Build apps for your own clients
Blogging
4 weeks · 28+ hours
12 modules
Online & classroom
4 live projects
12 assignments
3 case studies
4 checklists
AI-powered
Introduction to Blogging
Types of Blogs and Blogging Business Models
Blogging vs Content Marketing
Niche Selection and Blog Topic Identification
Audience Research and Buyer Personas
Competitor Blog Analysis
Blog Content Strategy and Planning
Personal Branding Through Blogging
Blog Monetization Models
Blogging Trends and Industry Opportunities
AI in this module: Niche demand validation, competitor gap analysis, and persona prompt modeling
Domain Name Selection and Registration
Web Hosting Setup
WordPress Installation and Configuration
WordPress Dashboard and Settings
Theme Installation and Customization
Blog Page Structure and Navigation
Categories, Tags and Content Organization
Blog Post and Page Creation
Menu, Sidebar and Footer Configuration
Mobile-Friendly Blog Design
Essential WordPress Plugins
Website Backup, Security and Maintenance
AI in this module: AI-assisted site structure layout and essential configuration checklists
Blog Topic Research Techniques
Keyword Research Fundamentals
Search Intent Analysis
Long-Tail Keyword Research
Question-Based Keyword Research
Competitor Keyword Analysis
Topic Clustering and Content Pillars
Trending Topic Identification
Keyword Mapping for Blog Posts
Content Gap Analysis
Content Calendar Development
Blog Topic Prioritization
AI in this module: Automated topic clustering, question extraction, and long-tail query expansion
Blog Post Structure and Formatting
Writing Attention-Grabbing Blog Headlines
Introduction and Hook Writing
Creating Engaging Blog Body Content
Writing Effective Conclusions and CTAs
Storytelling Techniques for Bloggers
Research-Based Blog Writing
Fact-Checking and Source Verification
Readability and Content Formatting
Writing Listicles, How-To Guides and Tutorials
Comparison Articles and Product Reviews
Case Studies and Opinion Articles
Adding Images, Screenshots and Examples
Editing, Proofreading and Content Quality
Content Brief and Blog Outline Creation
AI in this module: AI drafting frameworks (AIDA/PAS), headline testing, and editorial prompt engineering
SEO-Friendly Blog URL Structure
Title Tag and Meta Description Optimization
Heading Tags Optimization (H1-H6)
Keyword Placement and Natural Usage
Image SEO and Alt Text
Internal Linking Strategy
External Linking and Source Citations
Table of Contents Implementation
Schema Markup for Articles and Blog Posts
Author Profile and Trust Signals (E-E-A-T)
Related Posts and Content Recommendations
Blog Content Refresh and Optimization
AI in this module: Automated JSON-LD schema generation, internal link mapping, and content gap audits
Introduction to AI-Assisted Blogging
Prompt Engineering for Blog Writing
AI-Based Blog Topic Generation
AI-Assisted Keyword Research
AI Blog Outline and Content Brief Creation
AI-Assisted Blog Drafting
Brand Voice and Tone Customization
AI-Assisted Editing and Proofreading
AI Image Generation for Blog Posts
AI-Based Content Repurposing
AI Fact-Checking and Human Review
AI Content Quality and Originality Evaluation
AI-Assisted Content Calendar Creation
Responsible AI Use in Blogging
AI Search Visibility and GEO Fundamentals
AI in this module: ChatGPT, Gemini, Claude, and Perplexity for end-to-end cite-worthy blog production
Google Search Console Setup
Google Analytics 4 Integration
XML Sitemap Creation and Submission
Robots.txt Configuration
Indexing and Crawling Fundamentals
Canonical Tags and Duplicate Content
Broken Link Detection and Fixing
Core Web Vitals Optimization
Website Speed Optimization
Mobile Usability Optimization
HTTPS and Website Security
WordPress SEO Plugin Configuration (Rank Math / Yoast)
Technical Blog SEO Audit
Website Backup and Recovery
AI in this module: Automated crawler log analysis, speed audit triage, and regex redirect building
Social Media Promotion for Blog Posts
LinkedIn Blog Distribution
Facebook and Instagram Content Repurposing
Email Newsletter Creation
WhatsApp Content Distribution
Guest Blogging
Blogger Outreach
Community and Forum Engagement
Content Syndication Fundamentals
Influencer Collaboration
Blog-to-Video and Blog-to-Reel Conversion
Content Promotion Calendar
AI in this module: Repurposing blog articles into multi-slide LinkedIn carousels, video hooks, and newsletters
Google Analytics 4 for Bloggers
Google Search Console Performance Analysis
Organic Traffic Monitoring
Impressions, Clicks and CTR Analysis
Keyword Ranking Monitoring
Landing Page Performance Analysis
User Engagement and Traffic Sources
Blog Conversion Tracking
Content Performance Comparison
Identifying Content Decay
Blog SEO Reporting
Looker Studio Dashboard for Blog Performance
AI in this module: Automated trend summaries, traffic decay detection, and natural language query analysis
Google AdSense Fundamentals
Display Advertising Revenue Models
Affiliate Marketing for Bloggers
Affiliate Link Management and Disclosure
Sponsored Blog Posts
Brand Partnerships
Digital Product Sales
E-books and Online Courses
Lead Generation Through Blogging
Email List Building and Monetization
Blog Service and Consulting Leads
Blog Revenue and Expense Tracking
AI in this module: High-converting product review frameworks and automated lead magnet email sequences
24 tools practised hands-on across all modules
WordPress CMS and page design
Google Trends, Keyword Planner, GSC, and GA4
ChatGPT, Claude, Perplexity, and Google Gemini
Ahrefs, Semrush, Ubersuggest, and AnswerThePublic
Grammarly, Hemingway Editor, and Canva
Rank Math SEO, Yoast SEO, and PageSpeed Insights
Mailchimp, Looker Studio, and Google AdSense
AI in this module: Direct integration of generative writing tools with traditional SEO intelligence suites
Project 1: Select a Profitable Blog Niche
Project 2: Set Up a WordPress Blog Website
Project 3: Conduct Keyword and Competitor Research
Project 4: Create a 30-Day Blog Content Calendar
Project 5: Publish an SEO-Optimized Blog Post
Project 6: Create a Pillar Page and Supporting Articles
Project 7: Implement Internal Linking
Project 8: Set Up Search Console and GA4
Project 9: Perform a Blog SEO Audit
Project 10: Promote Blog Content Across Social Platforms
Project 11: Create an Email Newsletter for Blog Readers
Project 12: Build a Blog Performance Dashboard
Project 13: Develop a Blog Monetization Strategy
Project 14: Complete an End-to-End Blogging Project
AI in this module: 14 practical projects resulting in a live, ranked, monetized WordPress blog
Job opportunities after this course
See placement process →Professional Blogger
Earn from your own niche blogs
Content Writer
Write blogs and website content
SEO Content Writer
Content that ranks on Google
Content Marketing Executive
Plan and publish brand content
Affiliate Marketer
Earn commissions through content
Freelance Content Creator
Write for clients and publications
How training works
Small batches, real projects, lasting skills
01
Enquire & pick a course
Tell me your background and goals, and I will recommend the right programme.
02
Join a live batch
Small online groups with live sessions, recordings and a private chat.
03
Build real projects
Weekly assignments on live websites and ad accounts, reviewed personally.
04
Get certified
A completion certificate plus portfolio work you can show employers or clients.
Placement process
From classroom to your first role
Placement support runs alongside every course, not just after it.
1
Skill assessment
A one-on-one review of your strengths and the roles you are targeting.
2
Portfolio projects
Live campaigns, audits and dashboards you can show to employers.
3
Resume & LinkedIn
An ATS-friendly CV and a LinkedIn profile that recruiters reply to.
4
Mock interviews
Practice rounds on real interview questions, with detailed feedback.
5
Referrals & placement
Interview referrals to agencies and brands, plus freelance client guidance.
Student feedback
What students say about the courses
★★★★★
"We are happy with Akash’s support in managing our website and software requirements. He is responsive, professional, and always helpful in addressing our needs. His timely assistance and effective solutions have made our work easier. We appreciate his service and look forward to continuing our association."
Sharanya Store
Client
★★★★★
"I have been taking training from Akash and it has been very helpful. He explains every topic clearly and in detail, which makes learning easy. His SEO sessions were especially valuable and improved my confidence. I strongly recommend him for SEO or digital marketing guidance."
Shalabh Garg
SEO training student
★★★★★
"I am currently working with Akash, an excellent digital marketing expert. He has been guiding me through my project work and his detailed knowledge of SEO strategy has produced great results. The way he explains concepts and shares practical insights has helped me a lot."
Mangesh R
SEO client
★★★★★
"Akash is incredibly talented, reliable and very professional. He always goes beyond expectations to deliver quality results. His work in SEO and digital marketing is highly effective, and what makes him stand out is his consistency and his passion for helping others succeed."
Amar Kulkarni
Business owner
★★★★★
"I hired Akash to teach digital marketing to my clients, and the feedback from every participant was superb. His training methods are practical and easy to follow. I also hired him to build one of my websites — the design is professional, artistic and has received a great deal of appreciation."
Sadashiv Borgaonkar
Training partner
★★★★★
"Digital Akash is a highly experienced and down-to-earth professional. His systematic approach really stands out. He pays close attention to every detail — websites, blogs, social posts — which is exactly what improves rankings. He is now our go-to person for SEO whenever we need quality results."
Raveone Consultants
Agency client
★★★★★
"I recently completed my digital marketing training and I want to thank Akash Sir for guiding me so well. The sessions were interactive and practical, which made learning enjoyable. I feel far more confident now about applying the strategies I have learned."
Vijay Kumar
Digital marketing student
Frequently asked questions
Questions about the courses
Do I need any prior experience?+
No. Every course starts from the fundamentals. If you already have experience, the assignments scale so you are still challenged.
Are classes live or recorded?+
Classes are live online in small batches. Every session is recorded, so you can catch up if you miss one.
How is AI used in the courses?+
Every module teaches the core skill first, then shows how AI tools like ChatGPT, Gemini and the AI features in Google and Meta platforms speed it up. Assignments include AI workflows, reviewed for quality and accuracy.
Will I get a certificate?+
Yes — a Digital Akash completion certificate. I also guide you through the free Google certifications (Ads, Analytics) alongside the course.
What are the batch timings?+
Weekday-evening and weekend batches run in parallel. Pick whichever fits your schedule when you enquire.
Is there placement or freelance support?+
You get portfolio reviews, CV and LinkedIn feedback, and referrals where possible. Freelancers get help pricing and pitching their first clients.
Can you train my company team?+
Yes. Corporate and college batches can be customised to your tools and delivered online or on-site in Bengaluru.
Enrol
Reserve your seat in the next batch
Batches are kept small so every assignment gets personal feedback. Send your details and you will receive the upcoming dates, fees and syllabus within one working day.