Academic projects

Digital marketing academic projects for BBA, MBA & marketing students

Pick a strong, current project title and complete it with one-to-one mentorship in Digital Marketing, Performance Marketing and SEO — using real tools and real data, so your project stands out in the viva and on your resume.

Get project mentorship Browse 100+ project titles Need a synopsis? Contact us

120+

project titles to choose from

BBA · MBA

PGDM, B.Com & marketing

1-to-1

mentorship from an industry expert

Real data

GA4, Google Ads, Meta & Search Console

Mentorship areas

Get mentored where marketing jobs are growing

Your project becomes practical proof of skill. Choose one area — or combine them — and work through it with guidance at every stage.

Most chosen

Digital Marketing

Study how brands find, convert and keep customers online — from strategy to channel mix.

Marketing strategy, customer journey and channel planning
Email, WhatsApp, content and video marketing
Survey design and consumer-behaviour research
A digital marketing plan for a real or sample business

High demand

Performance Marketing

Learn how paid campaigns are planned, measured and optimised for leads and sales.

Google Ads and Meta (Facebook & Instagram) Ads
CPC, CTR, CPL, ROAS, CAC and LTV explained with data
A/B tests, landing pages and conversion tracking
Campaign reports you can present in your viva

Future-proof

Search Engine Optimisation (SEO)

Understand how websites earn free traffic from Google — and measure the results.

Keyword research and content strategy
Technical and on-page SEO audits
Local SEO and Google Business Profile
Analysis with Google Search Console and GA4

What you get

Mentorship that makes your project worth presenting

Most academic projects end up as copied theory. Yours will use real tools, current data and a clear method — guided by a practitioner who runs SEO and ad campaigns for clients every day.

Who it is for

BBA and BBM students — final-year and internship projects
MBA and PGDM students — marketing specialisation, SIP and dissertation
B.Com / M.Com students with a marketing elective
Any student who wants a digital marketing project for placements

Title & topic selection

Choose a relevant, researchable title that matches your syllabus and interests.

Objectives & methodology

Research objectives, hypotheses, sample size and a questionnaire that makes sense.

Hands-on with real tools

Practise on GA4, Search Console, Google Ads, Meta Ads Manager and Looker Studio.

Data analysis

Turn survey or campaign data into charts, findings and clear conclusions.

Report structure review

Feedback on chapters — introduction, literature review, analysis and suggestions.

Viva & presentation prep

Practice questions and a clean presentation so you can explain your work with confidence.

How it works

From title to viva in four steps

Free discussion

Share your course, college guidelines and submission date. We suggest suitable titles.

Plan the project

Finalise the title, objectives, method and timeline that fits your college format.

Do the work, with reviews

You collect data and write each chapter; we review and guide you through every stage.

Present with confidence

Final review, presentation tips and viva practice before your submission.

This is mentorship, not ready-made reports: you do the research and writing, so your project stays original and follows your college’s academic-integrity rules.

Project titles

120+ digital marketing project titles for BBA & MBA

Search by keyword, filter by domain or course, and click Get mentorship on any title to request guidance. Don’t see your topic? Send your own idea — we will help you shape it.

122 project titles

Academic project titles for BBA, MBA and marketing students
#	Project title	Domain	Suited for	Type	Mentorship
1	Impact of Digital Marketing on Consumer Buying Behaviour in Bangalore Popular	Digital Marketing	BBA · MBA	Research study	Get mentorship
2	Effectiveness of Digital Marketing for Small and Medium Enterprises (SMEs)	Digital Marketing	BBA · MBA	Research study	Get mentorship
3	Role of Digital Marketing in Building Brand Awareness for Start-ups	Digital Marketing	BBA · MBA	Case study	Get mentorship
4	Traditional Marketing vs Digital Marketing: A Comparative Study Popular	Digital Marketing	BBA · B.Com / M.Com	Research study	Get mentorship
5	Digital Marketing Plan for a Local Restaurant: Planning and Execution	Digital Marketing	BBA	Live project	Get mentorship
6	Influence of Email Marketing on Customer Retention in E-commerce	Digital Marketing	MBA	Research study	Get mentorship
7	Effectiveness of WhatsApp Business Marketing for Retail Stores	Digital Marketing	BBA · B.Com / M.Com	Research study	Get mentorship
8	Role of Digital Marketing in Higher-Education Admissions	Digital Marketing	MBA · PGDM	Case study	Get mentorship
9	Consumer Perception of Personalised Advertising and Data Privacy	Digital Marketing	MBA · PGDM	Research study	Get mentorship
10	Digital Marketing Practices of Real-Estate Developers in Bangalore	Digital Marketing	MBA	Case study	Get mentorship
11	Impact of Online Reviews and Ratings on Purchase Decisions Popular	Digital Marketing	BBA · MBA	Research study	Get mentorship
12	Building an Integrated Digital Marketing Plan for a D2C Brand	Digital Marketing	MBA · PGDM	Live project	Get mentorship
13	Effectiveness of Marketing Automation Tools for Lead Nurturing	Digital Marketing	MBA · PGDM	Case study	Get mentorship
14	Role of Mobile Marketing in Reaching Tier-2 and Tier-3 City Consumers	Digital Marketing	MBA	Research study	Get mentorship
15	Digital Marketing in Healthcare: Patient Acquisition Strategies	Digital Marketing	MBA · PGDM	Case study	Get mentorship
16	Use of Artificial Intelligence Tools in Digital Marketing Campaigns Popular	Digital Marketing	BBA · MBA · PGDM	Research study	Get mentorship
17	Customer Journey Mapping for an Online Education Platform	Digital Marketing	MBA	Data analysis	Get mentorship
18	Effectiveness of Digital Marketing for NGOs and Social Causes	Digital Marketing	BBA	Case study	Get mentorship
19	Impact of Digital Marketing on the Tourism and Hospitality Industry	Digital Marketing	BBA · MBA	Research study	Get mentorship
20	Lead Generation Strategies for B2B IT Services Companies	Digital Marketing	MBA · PGDM	Case study	Get mentorship
21	Role of Chatbots and Conversational Marketing in Customer Engagement	Digital Marketing	MBA	Research study	Get mentorship
22	Digital Marketing Audit of a Local Business with an Improvement Plan	Digital Marketing	BBA · B.Com / M.Com	Live project	Get mentorship
23	Consumer Attitude Towards Digital Payment Offers and Cashback Campaigns	Digital Marketing	BBA · B.Com / M.Com	Research study	Get mentorship
24	Role of Video Marketing in Customer Engagement	Digital Marketing	BBA · MBA	Research study	Get mentorship
25	Digital Marketing Strategies of Indian FMCG Brands: A Comparative Study	Digital Marketing	MBA · PGDM	Case study	Get mentorship
26	Effectiveness of Google Search Ads for Lead Generation in Service Businesses Popular	Performance Marketing	MBA · PGDM	Live project	Get mentorship
27	Google Ads vs Meta Ads for Small Businesses: A Comparative Study Popular	Performance Marketing	BBA · MBA	Data analysis	Get mentorship
28	Return on Ad Spend (ROAS) Analysis of E-commerce Campaigns	Performance Marketing	MBA · PGDM	Data analysis	Get mentorship
29	Impact of Ad Creatives on Click-Through Rate in Facebook and Instagram Ads	Performance Marketing	BBA · MBA	Data analysis	Get mentorship
30	Remarketing Campaigns and Their Effect on Conversion Rates	Performance Marketing	MBA	Case study	Get mentorship
31	Role of Landing Page Design in Paid Campaign Conversions	Performance Marketing	MBA · PGDM	Data analysis	Get mentorship
32	Cost per Lead Benchmarking Across Industries in India	Performance Marketing	MBA · PGDM	Research study	Get mentorship
33	Effectiveness of YouTube Advertising for Brand Recall	Performance Marketing	BBA · MBA	Research study	Get mentorship
34	A/B Testing of Ad Copy for Higher Conversion Rates	Performance Marketing	MBA	Live project	Get mentorship
35	Performance Marketing Strategy for an Ed-Tech Start-up	Performance Marketing	MBA · PGDM	Live project	Get mentorship
36	Influence of Audience Targeting Options on Campaign Performance	Performance Marketing	MBA	Data analysis	Get mentorship
37	Google Shopping and Performance Max Campaigns for Online Retailers	Performance Marketing	MBA · PGDM	Case study	Get mentorship
38	Impact of Festive-Season Offers on Paid Campaign Performance	Performance Marketing	BBA · MBA	Data analysis	Get mentorship
39	Attribution Models in Digital Advertising: A Comparative Study	Performance Marketing	MBA · PGDM	Research study	Get mentorship
40	Effectiveness of LinkedIn Ads for B2B Lead Generation	Performance Marketing	MBA · PGDM	Case study	Get mentorship
41	Customer Acquisition Cost and Lifetime Value Analysis for a D2C Brand	Performance Marketing	MBA · PGDM	Data analysis	Get mentorship
42	Role of Conversion Tracking (GA4 and Google Tag Manager) in Ad Optimisation	Performance Marketing	MBA	Live project	Get mentorship
43	Consumer Response to Sponsored Ads on Quick-Commerce Apps	Performance Marketing	BBA · MBA	Research study	Get mentorship
44	Lead Forms vs Landing Pages in Meta Ads: Which Converts Better?	Performance Marketing	MBA	Data analysis	Get mentorship
45	Budget Allocation Strategies for Multi-Channel Paid Campaigns	Performance Marketing	MBA · PGDM	Case study	Get mentorship
46	Impact of Ad Frequency on Ad Fatigue and Engagement	Performance Marketing	MBA	Data analysis	Get mentorship
47	Paid Advertising for Local Businesses Using Google Maps and Local Ads	Performance Marketing	BBA	Case study	Get mentorship
48	Impact of Search Engine Optimisation on Website Traffic and Leads of SMEs Popular	SEO	BBA · MBA	Research study	Get mentorship
49	Local SEO and Google Business Profile Optimisation for a Local Business Popular	SEO	BBA · B.Com / M.Com	Live project	Get mentorship
50	Keyword Research and Content Strategy for an E-commerce Website	SEO	BBA · MBA	Live project	Get mentorship
51	SEO vs Paid Search for Customer Acquisition: A Comparative Study	SEO	MBA · PGDM	Research study	Get mentorship
52	Technical SEO Audit of a Website and Its Effect on Rankings	SEO	MBA	Live project	Get mentorship
53	Role of Content Marketing in Organic Search Rankings	SEO	BBA · MBA	Research study	Get mentorship
54	Impact of Google Algorithm Updates on Small Business Websites	SEO	MBA	Case study	Get mentorship
55	Voice Search Optimisation and Changing Consumer Search Behaviour	SEO	BBA · MBA	Research study	Get mentorship
56	Role of Backlinks and Off-Page SEO in Domain Authority	SEO	BBA	Case study	Get mentorship
57	SEO Strategy for a Hospital or Clinic Website	SEO	MBA · PGDM	Case study	Get mentorship
58	Influence of Website Speed and Core Web Vitals on Conversions	SEO	MBA	Data analysis	Get mentorship
59	Effect of AI Overviews and AI Search on Website Click-Through Rates Popular	SEO	MBA · PGDM	Research study	Get mentorship
60	SEO for Educational Institutions: Ranking for Admission Keywords	SEO	MBA	Case study	Get mentorship
61	On-Page SEO Practices of Leading Indian E-commerce Websites	SEO	BBA · MBA	Case study	Get mentorship
62	Analysing Organic Performance Using Google Search Console Data	SEO	MBA · PGDM	Data analysis	Get mentorship
63	YouTube SEO: Factors that Influence Video Rankings	SEO	BBA	Research study	Get mentorship
64	Role of Customer Reviews in Local Search Rankings	SEO	BBA · B.Com / M.Com	Research study	Get mentorship
65	Multilingual SEO for Indian Regional-Language Audiences	SEO	MBA	Research study	Get mentorship
66	E-commerce Product Page SEO and Its Effect on Sales	SEO	MBA · PGDM	Live project	Get mentorship
67	SEO Competitor Analysis for a Service Business	SEO	BBA	Live project	Get mentorship
68	Impact of Blogging on Lead Generation for B2B Companies	SEO	MBA	Case study	Get mentorship
69	Structured Data (Schema Markup) and Rich Results in Google Search	SEO	MBA	Live project	Get mentorship
70	Impact of Instagram Marketing on Purchase Intention of Gen Z Consumers Popular	Social Media Marketing	BBA · MBA	Research study	Get mentorship
71	Effectiveness of Influencer Marketing for Fashion and Beauty Brands Popular	Social Media Marketing	BBA · MBA	Research study	Get mentorship
72	Role of LinkedIn in Personal Branding and Employability of Management Students	Social Media Marketing	BBA · MBA	Research study	Get mentorship
73	Social Media Engagement Strategies of Indian Food-Delivery Brands	Social Media Marketing	BBA · MBA	Case study	Get mentorship
74	Instagram Reels vs YouTube Shorts: Which Drives More Brand Engagement?	Social Media Marketing	BBA	Data analysis	Get mentorship
75	Creating and Executing a 30-Day Social Media Calendar for a Brand	Social Media Marketing	BBA · B.Com / M.Com	Live project	Get mentorship
76	Role of User-Generated Content in Building Brand Trust	Social Media Marketing	BBA · MBA	Research study	Get mentorship
77	Social Media Crisis Management: Case Studies of Indian Brands	Social Media Marketing	MBA · PGDM	Case study	Get mentorship
78	Impact of Meme Marketing on Brand Recall Among Youth	Social Media Marketing	BBA	Research study	Get mentorship
79	Social Commerce: Buying Behaviour on Instagram and WhatsApp	Social Media Marketing	BBA · MBA	Research study	Get mentorship
80	Micro-Influencers vs Celebrity Endorsements: Effect on Purchase Decisions	Social Media Marketing	MBA · PGDM	Research study	Get mentorship
81	Social Media Marketing Strategy for a College Fest or Event	Social Media Marketing	BBA	Live project	Get mentorship
82	Role of Online Communities and Groups in Customer Loyalty	Social Media Marketing	MBA	Research study	Get mentorship
83	Sentiment Analysis of Brand Mentions on Social Media	Social Media Marketing	MBA · PGDM	Data analysis	Get mentorship
84	Social Media Marketing for Local Cafés and Restaurants	Social Media Marketing	BBA · B.Com / M.Com	Case study	Get mentorship
85	Impact of Social Media Advertising on Impulse Buying	Social Media Marketing	BBA · MBA	Research study	Get mentorship
86	Employer Branding on LinkedIn and Its Effect on Talent Attraction	Social Media Marketing	MBA · PGDM	Case study	Get mentorship
87	Effectiveness of Live Streaming for Product Launches	Social Media Marketing	MBA	Research study	Get mentorship
88	Consumer Trust in Influencer Recommendations After ASCI Disclosure Guidelines	Social Media Marketing	MBA	Research study	Get mentorship
89	Role of Social Media in Social-Awareness Campaigns	Social Media Marketing	BBA	Research study	Get mentorship
90	Role of Storytelling in Digital Brand Building	Content & Branding	BBA · MBA	Research study	Get mentorship
91	Content Marketing Strategy for a B2B SaaS Company	Content & Branding	MBA · PGDM	Case study	Get mentorship
92	Impact of Brand Consistency Across Digital Channels on Brand Equity	Content & Branding	MBA · PGDM	Research study	Get mentorship
93	Effectiveness of Email Newsletters for Brand Loyalty	Content & Branding	BBA · MBA	Research study	Get mentorship
94	Personal Branding Strategy for Freelancers and Consultants	Content & Branding	BBA	Live project	Get mentorship
95	Rebranding in the Digital Age: A Case Study of an Indian Brand	Content & Branding	MBA · PGDM	Case study	Get mentorship
96	Role of Podcasts in Content Marketing	Content & Branding	BBA · MBA	Research study	Get mentorship
97	Influence of Visual Content on Brand Perception	Content & Branding	BBA	Research study	Get mentorship
98	Building an Online Brand for a Home-Based Business	Content & Branding	BBA · B.Com / M.Com	Live project	Get mentorship
99	Blogs vs Videos in Content Marketing: A Comparative Study	Content & Branding	MBA	Data analysis	Get mentorship
100	Influence of Brand Purpose and Sustainability Messaging on Gen Z	Content & Branding	BBA · MBA	Research study	Get mentorship
101	CSR Communication on Digital Media and Brand Image	Content & Branding	MBA · PGDM	Case study	Get mentorship
102	Website Performance Analysis Using Google Analytics 4 (GA4) Popular	Analytics	MBA · PGDM	Data analysis	Get mentorship
103	Measuring Digital Marketing ROI with Looker Studio Dashboards	Analytics	MBA · PGDM	Data analysis	Get mentorship
104	Funnel Analysis and Conversion Rate Optimisation for an E-commerce Website	Analytics	MBA	Data analysis	Get mentorship
105	Customer Segmentation Using Digital Marketing Data	Analytics	MBA · PGDM	Data analysis	Get mentorship
106	Role of Marketing Analytics in Decision Making in SMEs	Analytics	BBA · MBA	Research study	Get mentorship
107	Tracking User Behaviour with Google Tag Manager Events	Analytics	MBA	Live project	Get mentorship
108	Predicting Customer Churn Using Engagement Data	Analytics	MBA · PGDM	Data analysis	Get mentorship
109	Social Media Analytics: Measuring Campaign Performance	Analytics	BBA · MBA	Data analysis	Get mentorship
110	Impact of Privacy Changes and Cookie Restrictions on Digital Measurement	Analytics	MBA · PGDM	Research study	Get mentorship
111	Web Analytics for Lead Quality Assessment in Ed-Tech	Analytics	MBA	Case study	Get mentorship
112	Customer Lifetime Value Analysis for a Subscription Business	Analytics	MBA · PGDM	Data analysis	Get mentorship
113	Consumer Buying Behaviour on Online Marketplaces (Amazon and Flipkart) Popular	E-commerce	BBA · B.Com / M.Com	Research study	Get mentorship
114	Impact of Quick-Commerce Apps on Traditional Kirana Stores	E-commerce	BBA · MBA	Research study	Get mentorship
115	D2C Brand Growth Strategies in India: A Case Study	E-commerce	MBA · PGDM	Case study	Get mentorship
116	Role of Product Listings and Images in Online Conversion Rates	E-commerce	BBA · MBA	Data analysis	Get mentorship
117	Cart Abandonment: Causes and Recovery Strategies	E-commerce	MBA	Research study	Get mentorship
118	Cash on Delivery vs Prepaid Orders: Consumer Preferences and Business Impact	E-commerce	BBA · B.Com / M.Com	Research study	Get mentorship
119	Marketplace Advertising (Amazon Ads) for Small Sellers	E-commerce	MBA	Case study	Get mentorship
120	Setting Up and Marketing an Online Store on Shopify or WooCommerce	E-commerce	BBA · B.Com / M.Com	Live project	Get mentorship
121	Customer Experience and Return Policies in Online Fashion Retail	E-commerce	BBA · MBA	Research study	Get mentorship
122	Role of Festive Sales Events in Online Shopping Behaviour	E-commerce	BBA	Research study	Get mentorship

Do you need a synopsis?

Get guidance on your project synopsis — title, objectives, scope, methodology and expected outcomes — in the format your college asks for.

Akash Tonasalli

Lead trainer · Bengaluru

Your project mentor

Learn from a practitioner, not just theory

Digital Marketing Consultant · SEO Strategist · Corporate Trainer

For over 12 years I have helped start-ups, established brands and educational institutions grow through search, analytics and the web — and trained thousands of students and professionals to do the same.

12+

Years in industry

150+

Projects delivered

5,000+

Students trained

Search Engine Optimisation98%

Digital Marketing96%

Google Business Profile95%

Web Development92%

Social Media Marketing90%

Google Ads certifiedGoogle Analytics 4 certifiedTag Manager certifiedHubSpot certified

Get project mentorship → Download trainer profile

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FAQs

Academic project questions

Which students is this for?+

BBA, BBM, MBA, PGDM and B.Com / M.Com students who need a final-year project, summer internship project (SIP) or dissertation in marketing — especially digital marketing, performance marketing or SEO.

Will you write my project report?+

No. We mentor you — topic, method, tools, data analysis and reviews — but you do the research and writing. That keeps your project original, helps you answer viva questions and follows your college’s academic-integrity rules.

Can I choose my own project title?+

Yes. The table lists 100+ ideas to get you started, but you can bring your own topic. We help you refine it into a clear, researchable title that your guide will approve.

Is the mentorship online or offline?+

Both. Sessions run online for students anywhere in India, or in person at the Rajajinagar, Bengaluru office.

Do I get to use real digital marketing tools?+

Yes. Depending on your project you will practise with Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, Google Business Profile and Looker Studio dashboards.

How early should I start?+

Ideally 6–8 weeks before your submission date, so there is time for data collection and reviews. Shorter timelines are possible — tell us your deadline in the form.

Get started

Get mentorship for your academic project

Tell us your course and deadline — we will call you with suitable titles and a plan.

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