Faculty Development Programs in Digital Marketing & AI
Hands-on FDPs that bring the classroom up to date with how marketing is practised today — SEO, performance marketing, analytics and AI tools — plus ready-to-use teaching resources, case studies and lab activities for your courses.
Marketing changes every year. Your teaching can keep pace.
Textbooks lag behind Google Ads, GA4, social commerce and generative AI. This FDP is led by a practitioner who runs live campaigns and trains students, so faculty see the tools in action — and leave with material they can use in the next semester.
Designed for
- MBA and PGDM marketing faculty
- BBA, BBM and B.Com faculty teaching marketing subjects
- Faculty guiding student projects, internships and dissertations
- Training & placement officers and academic coordinators
Current, practical knowledge
See how brands and agencies actually plan, run and measure campaigns today.
Hands-on tool labs
Practise on GA4, Google Ads, Search Console, Meta Ads Manager and AI tools.
Ready-to-teach resources
Slides, case studies, assignments and lab guides to plug into your syllabus.
Better student projects
Guide internships, SIPs and dissertations with real data and modern topics.
AI for teaching & research
Use AI responsibly for lesson planning, assessments and research workflows.
Institutional value
Certificates and an outcome report for your faculty-development records.
Choose the modules your department needs
Every module combines a short concept session, a live demo and a hands-on lab — and ends with how to teach it to students.
The digital marketing landscape
- Customer journeys, funnels and channel mix
- Trends: social commerce, quick-commerce, creators
- Mapping digital topics to your syllabus
SEO, content & Google Business Profile
- How search and AI answers work
- Keyword research and content strategy
- Local SEO lab with a live listing
Performance marketing
- Google Ads and Meta Ads walkthrough
- Budgets, bidding, CPC, CPL and ROAS
- Campaign planning lab and case study
Marketing analytics with GA4
- Reading website and campaign data
- Conversions, funnels and dashboards
- Using demo accounts for classroom labs
AI tools & prompt engineering
- ChatGPT, Gemini and Claude for marketing
- Prompting for cases, quizzes and rubrics
- Academic integrity and responsible AI use
Social media & brand building
- Content strategy, Reels and creator marketing
- Social listening for marketing research
- LinkedIn for faculty and student branding
Teaching with live projects & cases
- Designing practical assignments and rubrics
- Running live projects with local businesses
- Guiding SIPs, internships and dissertations
Research with digital data
- Google Trends, Search Console and survey tools
- Topics for publishable marketing research
- Simple data analysis and visualisation
Flexible formats for busy academic calendars
Orientation FDP
An introduction for the whole department
- Digital marketing & AI landscape
- Live demos of real campaigns
- One hands-on lab
- Participation certificate
Hands-on FDP
Updating marketing electives
- 4–5 modules with daily labs
- Teaching kit for each module
- Group activity and presentations
- Certificate of participation
Intensive FDP
Launching a new digital marketing course
- 6–8 modules in depth
- Syllabus and assessment design support
- Capstone: plan a live student project
- Certificate + outcome report
Weekend / evening series
Faculty across campuses
- Live online sessions in short blocks
- Recordings for later reference
- Lab work between sessions
- Certificate on completion
What each faculty member receives
- Session slides and lab guides
- Indian case studies and assignment templates with rubrics
- A list of free tools, demo accounts and certifications for students
- A prompt library for teaching and research
- Certificate of participation
What the institution receives
- A programme schedule aligned to your academic calendar
- Attendance and participant feedback summary
- An outcome report and photos for your records
- Suggestions for syllabus updates and student programmes
- Optional follow-up student bootcamp at your campus
Learn from a practitioner who also trains students
For over 12 years I have helped start-ups, established brands and educational institutions grow through search, analytics and the web — and trained thousands of students and professionals to do the same.
Pair the FDP with a student bootcamp
Faculty learn first, then students get a hands-on bootcamp on the same topics — so classroom teaching and practical skills move forward together.
Faculty Development Program questions
Who is this FDP for?+
MBA, PGDM, BBA, BBM and B.Com faculty who teach marketing, plus faculty who guide student projects and internships. Placement officers and academic coordinators are also welcome.
Do faculty need prior digital marketing experience?+
No. Each module starts with the concepts and builds to hands-on labs. Faculty who already teach digital marketing get advanced tool practice and new teaching material.
Is the FDP conducted on campus or online?+
Both. FDPs run on campus in Bengaluru and across Karnataka (other cities on request), or as a live online series for faculty anywhere in India.
Can the content be customised to our syllabus?+
Yes. Share your course outlines and the modules are mapped to them, with examples suited to your students and region.
Will participants receive certificates?+
Yes. Every participant receives a certificate of participation, and the institution receives an attendance, feedback and outcome report.
What does an FDP cost?+
Fees depend on the number of days, participants, modules and location. Share your requirements below for a custom proposal.
Request a Faculty Development Program proposal
Tell us about your faculty and preferred dates — you will receive modules, schedule and fees within two working days.