Digital Akash — Digital Marketing Training Syllabus
Duration: 8 weeks · 60+ hours
Mode: Online & classroom
Projects: 8 live projects
Assignments: 24
Case studies: 6
Checklists: 8
8 modules · All courses powered with AI

Module 1: Digital marketing foundations
  • Marketing funnel and customer journey
  • Channel overview: search, social, email, paid
  • Setting goals and KPIs
  AI in this module: ChatGPT for market and competitor research

Module 2: Search engine optimisation
  • Keyword research and intent
  • On-page and technical SEO
  • Link building basics
  AI in this module: AI keyword clustering and content briefs

Module 3: Content marketing
  • Content strategy and calendars
  • Copywriting that converts
  • Blogging for search
  AI in this module: AI writing assistants with human editing

Module 4: Social media marketing
  • Platform strategy
  • Reels, carousels and creatives
  • Meta Business Suite
  AI in this module: AI captions, hooks and creative ideas

Module 5: Google Ads and paid media
  • Search and display campaigns
  • Bidding and budgets
  • Meta Ads Manager
  AI in this module: Performance Max and AI-driven bidding

Module 6: Email and WhatsApp marketing
  • List building
  • Automation flows
  • Campaign metrics
  AI in this module: AI subject-line and message testing

Module 7: Analytics and tracking
  • GA4 setup and events
  • Google Tag Manager basics
  • Looker Studio reports
  AI in this module: AI insights and anomaly detection in GA4

Module 8: Capstone: live campaign
  • Plan and launch a real campaign
  • Measure and report results
  • Portfolio presentation
  AI in this module: AI-assisted reporting and summaries

Job opportunities after this course:
  • Digital Marketing Executive — Run campaigns across search, social and email
  • SEO Specialist — Grow organic traffic for brands and agencies
  • Social Media Manager — Plan content and grow brand communities
  • Performance Marketer — Manage Google and Meta ad budgets
  • Content Marketer — Write and plan content that ranks and converts
  • Freelance Digital Marketer — Serve your own clients independently

Placement support: skill assessment, portfolio projects, resume & LinkedIn, mock interviews, referrals.
Enquire: +91 99015 53321 · info@digitalakash.in · www.digitalakash.in