Digital Akash — Google Tag Manager (GTM) Syllabus
Duration: 3 weeks · 20+ hours
Mode: Live online
Projects: 4 live projects
Assignments: 10
Case studies: 3
Checklists: 3
4 modules · All courses powered with AI

Module 1: GTM fundamentals
  • Containers and workspaces
  • Installing GTM
  • Preview and debug mode
  AI in this module: AI help writing tracking plans

Module 2: Tags, triggers and variables
  • GA4 event tags
  • Click, form and scroll triggers
  • Built-in and custom variables
  AI in this module: AI for trigger logic and naming

Module 3: Data layer and e-commerce
  • Data layer basics
  • E-commerce events
  • Custom JavaScript variables
  AI in this module: AI-generated data layer snippets

Module 4: Conversion tracking
  • Google Ads and Meta pixel
  • Consent mode
  • Debugging and QA
  AI in this module: AI troubleshooting of tag issues

Job opportunities after this course:
  • Web Analytics Executive — Set up and maintain GA4 tracking
  • Tracking & Measurement Specialist — Conversion tracking for ad campaigns
  • Marketing Technologist — Connect tools, tags and data
  • Freelance GTM Consultant — Fix and audit client tracking setups

Placement support: skill assessment, portfolio projects, resume & LinkedIn, mock interviews, referrals.
Enquire: +91 99015 53321 · info@digitalakash.in · www.digitalakash.in