Digital Akash — AI & Automation Syllabus
Duration: 4 weeks · 24+ hours
Mode: Live online
Projects: 5 live projects
Assignments: 12
Case studies: 4
Checklists: 4
6 modules · All courses powered with AI

Module 1: AI for marketers: foundations
  • How generative AI and large language models work
  • ChatGPT, Gemini, Claude, Copilot and Perplexity compared
  • Responsible AI: accuracy, privacy, copyright and brand safety
  AI in this module: Build your personal AI marketing toolkit

Module 2: Prompt engineering for marketers
  • Prompt structure: role, context, task, format and examples
  • Brand voice, style guides and few-shot prompting
  • Prompt chaining, custom GPTs / Gems and a reusable prompt library
  AI in this module: Project: your own prompt playbook for content, ads and reports

Module 3: AI tools for content & SEO
  • AI-assisted keyword research, clustering and content briefs
  • Writing, editing and fact-checking blogs with AI
  • Optimising for Google AI Overviews and answer engines (AEO / GEO)
  AI in this module: Project: an SEO article built with an AI workflow

Module 4: AI for social media, design & video
  • Content calendars and repurposing with AI
  • Canva AI and image generation for posts and ads
  • AI video editing, captions and voice-overs for Reels and Shorts
  AI in this module: Project: a 30-day AI-assisted social media calendar

Module 5: AI in performance marketing & analytics
  • AI features in Google Ads (Performance Max) and Meta Advantage+
  • AI ad copy, creative variations and A/B testing
  • GA4 insights and AI-assisted reporting in Looker Studio
  AI in this module: Project: an AI-assisted ad campaign plan and report

Module 6: Marketing automation & AI agents
  • No-code automation with Zapier and Make
  • Email, WhatsApp and CRM follow-up automation
  • Website chatbots and AI agents for lead capture
  AI in this module: Project: an automated lead-to-follow-up workflow

Job opportunities after this course:
  • AI Marketing Specialist — Plan and run campaigns using AI tools end to end
  • Prompt Engineer – Marketing & Content — Design prompts and AI workflows for content teams
  • Marketing Automation Executive — Build automated email, WhatsApp and CRM journeys
  • AI Content Strategist — Scale content output with AI while keeping quality high

Placement support: skill assessment, portfolio projects, resume & LinkedIn, mock interviews, referrals.
Enquire: +91 99015 53321 · info@digitalakash.in · www.digitalakash.in