Digital Akash — Performance Marketing Syllabus
Duration: 8 weeks · 56+ hours
Mode: Online & classroom
Projects: 6 live projects
Assignments: 20
Case studies: 6
Checklists: 6
8 modules · All courses powered with AI

Module 1: Performance marketing foundations
  • Funnels and KPIs: CPC, CPL, ROAS
  • Budgeting and bidding basics
  • Account structure
  AI in this module: AI for audience and competitor research

Module 2: Google Search Ads
  • Keyword match types
  • Ad copy and assets
  • Quality Score
  AI in this module: AI-generated ad copy variations

Module 3: Performance Max, Display & YouTube
  • PMax asset groups
  • Display targeting
  • YouTube video ads
  AI in this module: Google AI bidding and PMax signals

Module 4: Meta Ads (Facebook & Instagram)
  • Campaign objectives
  • Audiences and lookalikes
  • Creative testing
  AI in this module: Meta Advantage+ and AI creatives

Module 5: Landing pages & CRO
  • Landing page structure
  • A/B testing
  • Lead forms
  AI in this module: AI landing page copy and test ideas

Module 6: Tracking & attribution
  • GA4 conversions
  • GTM and pixels
  • Attribution models
  AI in this module: AI anomaly detection in reports

Module 7: Scaling & reporting
  • Budget scaling
  • Remarketing
  • Looker Studio client reports
  AI in this module: AI-written performance summaries

Module 8: Capstone: live campaign
  • Plan and launch a campaign
  • Optimise for CPL and ROAS
  • Present results
  AI in this module: AI-assisted optimisation

Job opportunities after this course:
  • Performance Marketing Executive — Run paid campaigns for brands and agencies
  • Google Ads Specialist — Search, Shopping and Performance Max
  • Meta Ads Specialist — Facebook and Instagram lead and sales ads
  • PPC Analyst — Optimise bids, budgets and reporting
  • Growth Marketer — Scale acquisition across paid channels
  • Freelance Ads Consultant — Manage ad accounts for your own clients

Placement support: skill assessment, portfolio projects, resume & LinkedIn, mock interviews, referrals.
Enquire: +91 99015 53321 · info@digitalakash.in · www.digitalakash.in