AKASH TONASALLI — WORKSHOP PLANS ======================================================== AI MEETS EDUCATION ------------------ AT A GLANCE WHAT PARTICIPANTS LEARN SESSION AGENDA WHO SHOULD ATTEND TAKEAWAYS ======================================================== WORKSHOP ON INTEGRATIVE MANAGEMENT, AI, LINKEDIN, AND DATA ANALYTICS -------------------------------------------------------------------- AT A GLANCE WHAT PARTICIPANTS LEARN SESSION AGENDA WHO SHOULD ATTEND TAKEAWAYS ======================================================== LINKEDIN WORKSHOP ----------------- A hands-on session to build a LinkedIn profile that attracts recruiters, clients and opportunities — and a posting routine you can actually keep. AT A GLANCE Duration: 3 hours · half day Format: College · Corporate · Open batch Delivery: On-site or live online Group size: Up to 120 participants WHAT PARTICIPANTS LEARN 1. Profile makeover — Headline, About, photo and banner that make people stop scrolling. 2. Get found by recruiters — Keywords and settings that surface you in LinkedIn search. 3. Content that gets reach — Post formats, hooks and a weekly posting routine. 4. Network strategically — Connect, engage and message without sounding salesy. 5. Job search on LinkedIn — Easy Apply, referrals and recruiter outreach that work. 6. AI for LinkedIn — Use ChatGPT to draft posts, headlines and messages faster. SESSION AGENDA 1. [30 min] Why LinkedIn matters — How recruiters and clients use LinkedIn today. 2. [60 min] Live profile makeover — Rewrite headline, About and experience together. 3. [45 min] Content & personal brand — Post formats, hooks and a 30-day content plan. 4. [30 min] Networking & outreach — Connection and messaging templates. 5. [15 min] Q&A and action plan — Personal next steps for every participant. WHO SHOULD ATTEND • College students and freshers • Job seekers and career switchers • Working professionals • Freelancers and consultants TAKEAWAYS • Optimised LinkedIn profile by the end of the session • 30-day content calendar template • Connection and outreach message templates • Participation certificate ======================================================== ENTREPRENEURSHIP WORKSHOP ------------------------- Take an idea from concept to a first paying customer — validating demand, shaping an offer and using digital marketing to get the first sales. AT A GLANCE Duration: 1 day · 6 hours Format: College · Corporate · Open batch Delivery: On-site or live online Group size: Up to 100 participants WHAT PARTICIPANTS LEARN 1. Idea validation — Test demand quickly before investing time and money. 2. Customer discovery — Find and interview the people most likely to buy. 3. Business model basics — Lean canvas, pricing and unit economics made simple. 4. Offer & pricing — Package what you sell so customers find it easy to say yes. 5. Marketing on a budget — Use social media, WhatsApp and Google to win your first customers. 6. AI for founders — Use AI tools for research, content and planning. SESSION AGENDA 1. [60 min] Entrepreneurial mindset — What early-stage founders get right and wrong. 2. [90 min] Validate your idea — Customer interviews and quick demand tests. 3. [60 min] Business model & pricing — Lean canvas and pricing exercise. 4. [90 min] Digital go-to-market — Low-cost channels to win the first customers. 5. [60 min] Pitch & action plan — Short pitches with feedback and next steps. WHO SHOULD ATTEND • Students with a business idea • Aspiring entrepreneurs • Small business owners • Incubation and E-Cell members TAKEAWAYS • Completed lean canvas for your idea • Customer interview script • 90-day go-to-market checklist • Participation certificate ======================================================== DIGITAL MARKETING WORKSHOP -------------------------- A campus-friendly, practical introduction to digital marketing — how SEO, social media and ads work, and the career paths they open up. AT A GLANCE Duration: 1 day or 2 days Format: College · Corporate · Open batch Delivery: On-site or live online Group size: Up to 150 participants WHAT PARTICIPANTS LEARN 1. Digital marketing basics — How the funnel and every major channel fit together. 2. SEO essentials — How Google ranks pages and quick on-page wins. 3. Social media marketing — Content, Reels and platform strategies that work. 4. Google & Meta ads — How paid campaigns are planned and measured. 5. Analytics basics — Reading GA4 data to make better decisions. 6. Careers in digital marketing — Roles, salaries and how to build a portfolio. SESSION AGENDA 1. [60 min] The digital landscape — Channels, funnels and how businesses grow online. 2. [75 min] SEO & content — Live walkthrough on a real website. 3. [75 min] Social media & ads — Build a sample campaign together. 4. [45 min] Analytics & AI tools — GA4 basics and AI tools marketers use daily. 5. [45 min] Careers & Q&A — Roles, skills and next steps. WHO SHOULD ATTEND • College students (any stream) • Freshers exploring careers • Business owners • Marketing and sales teams TAKEAWAYS • Digital marketing starter toolkit • Mini campaign plan built in the session • Career roadmap and resource list • Participation certificate ======================================================== STARTUP WORKSHOP ---------------- Low-budget growth tactics for early-stage founders — positioning, a simple website, SEO, social and paid experiments that bring in customers without burning cash. AT A GLANCE Duration: Half day or full day Format: Founders · Incubators · Corporate Delivery: On-site or live online Group size: Up to 60 participants WHAT PARTICIPANTS LEARN 1. Positioning — Define who you serve and why you are different. 2. Launch-ready website — What a startup site needs to convert visitors. 3. SEO from day one — Build organic traffic that compounds over time. 4. Social & community — Grow an audience before and after launch. 5. Growth experiments — Run cheap, fast tests and double down on winners. 6. Metrics that matter — CAC, conversion and retention tracked simply. SESSION AGENDA 1. [45 min] Startup growth mindset — Why most early marketing fails. 2. [60 min] Positioning & messaging — Workshop your one-line pitch and offer. 3. [60 min] Website, SEO & content — Foundations that keep bringing traffic. 4. [60 min] Social, ads & experiments — Design three low-budget growth tests. 5. [45 min] Metrics & action plan — A 30-day growth plan for each startup. WHO SHOULD ATTEND • Early-stage founders • Incubator and accelerator cohorts • Small business owners • Startup marketing teams TAKEAWAYS • 30-day growth experiment plan • Startup marketing checklist • Positioning worksheet • Participation certificate ======================================================== Book: +91 99015 53321 · info@digitalakash.in · wa.me/919901553321