Why off-page SEO is important

Why off-page SEO is important?

Off-page SEO is a technique used to enhance the ranking of a website in search engine results. Off-page optimization is a type of SEO that deals with backlinks to the website and promotion of the website.

Importance of Off-Page SEO

  • It is acting for an indicator of how the world recognizes your website. It deals with your reference from other websites, your mentions in social media, you’re bookmarked and sharing among communities.
  • It is also important for more business exposure. Higher ranking brings you more links, more visits, and more Social Media mentions. It grows up continuously and never lets down. Help your business to be established.
  • Off-page optimization helps your website to rank higher in the search engine result page. High rank in the search engine results page means higher traffic to the website.
  • It is important for the increase in page ranking. Off-page SEO helps the website to get a high page rank. Page ranking is a strategy of the Google search engine to give more apt search results. The better the page rank, the important the website will be for the search engine.

Off-Page optimization techniques

Link building: Backlinking is the most popular technique of off-page SEO, which targets to generate natural links to your page.

Getting reputable websites backlink to your website has two main benefits: driving traffic to your site and helping determine your rank. Links from reputable sites are highly beneficial to your website. Links improve your user’s experience. With links, your users can easily go to other information they find relevant.

Links are the simplest way to measure the expertise, authority, and trust of a site.

Different ways can be used for link building in Off-page Optimization:

Directory submission: Submit content to standard directory submission sites under the relevant category for quality backlinks to your website.

Forum posting: it helps to gain publicity and drive good traffic along with quality backlinks from online discussion boards.

Blog posting: It is one of the quick and effective ways of website promotion for creating a backlink. Make unique and keyword-optimized content with better incoming links to your website and submit it to the best leading blog submission websites.

Article submission: Write informative articles related to your products and services with good quality backlinks to your websites. before submission of your article Optimize it properly.

Press release submission: Submit press releases in sites to increment page rank. It also develops the online visibility of the website.

Search engine submission: submit your websites manually to search engines like Google, Bing, etc. to get listed properly.

RSS submission: Submit the website in RSS format to RSS engines. It helps in quick indexing of the website and allows us to generate free natural backlinks of the website.

Classified submission: It is an effective and faster way of marketing your product/services. Most of the people use to search classified ads for what they require.

Video Submission: Submitting the video on YouTube. increase popularity and also provide a quality incoming link to your website. It also helps to drive relevant traffic to the website.

Blog commenting: It increases exposure, builds links to your webpage, brings good traffic to your page.

Guest posting: It is useful in natural link building for your website. Guest posting is the same as writing a blog or article. The only difference is that it includes some content or link to other websites. It is used to gain popularity, drive the huge target to the website, and obviously for link building.

  • Social media: It is very important to maintain social profiles properly. It is also one of the forms of link building. Most of the links we get from social media are no-follow links but worth gaining ranking factors and help to boost SEO.
  • Social bookmarking: it is the best way to drive traffic to your website. The sites segment their content to appeal to certain niches, which you can use to appeal to customers in the specific that you want to target. Before you submit any content, though, make sure to research the audiences and rules of each site.

You can download off-page SEO tracking template

About the author

Akash Tonasalli is a Digital Marketer, Web Developer, SEO Analyst, Consultant and Trainer from Bengalore, Karnataka.