Digital Marketing Updates - March 2018

GMB Coming with Description Feature

Google My Business (GMB) introduced description feature for each business listing pages. You can add up to 750 characters about your business, offers, history of business, products, and services of the business. It doesn’t allow any HTML code and URL of the website (it’s completely plain text).

For more details Click Here

Bing Supporting JSON-LD Schema Tag

Bing confirmed that we are started supporting schema tag in JSON-LD format also previous it was supporting for microdata and RDF format. Displaying result with rating schema.

GMB coming with Offer Button option in posting

This feature is in testing phase soon this option is available to every Google Business Page. You can post with offer button on Google search result page.

For more details Click Here

Ad Words Custom Column Available

Google Ad Words introduced custom column option for Ad and Keywords level. It helps all marketers to get more insights information.

Google search stop showing the result for few queries

Google stopped showing organic results for few queries like 4+3 and time in India etc. (It was in March beginning) again in March end it’s started showing results with these kinds of queries.

Encrypted.google.com is redirecting to google.com

From April 2018 Google said we are redirecting encrypted.google.com to google.com. This encrypted portal was developed year back for searches for storing in encrypted form.

Good News for Google Advertisers

Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.

Google short link (goo.gl) replacing to FDL

Google Short link generator site was launched in 2009 for creating a short link for sharing purpose and identifying the number of clicks happened to particular URL. Google short link replacing it with Firebase Dynamic Links (FDL).